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Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988
Dissertation (MIS)--University of Pretoria, 2019.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2020
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| _version_ | 1867613568320405504 |
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| access_status_str | Open Access |
| author2 | Le Roux, Elizabeth Henriette |
| author_browse | Le Roux, Elizabeth Henriette |
| author_facet | Le Roux, Elizabeth Henriette |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MIS)--University of Pretoria, 2019. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/73239 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:12.930Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/73239 Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988 Le Roux, Elizabeth Henriette anneke.nel@up.ac.za Cassells, Laetitia Nel, Anneke Propaganda Paratus Border War Magazine Communication UCTD Engineering, built environment and information technology theses SDG-16 SDG-16: Peace, justice and strong institutions Dissertation (MIS)--University of Pretoria, 2019. Wartime lends itself to a particular form of communication. This type of communication is often regarded as propaganda, which is used to promote or alternatively dissuade pro-war fervour. This theory is no different during the Border War of South Africa (1966-1989). During the years that the war waged, the public’s sentiment towards the war had changed instigated by the continuing political unrest found both in South Africa and on its borders. The South African Defence Force (SADF) attempted to use its official magazine Paratus to disseminate pro-war communication in order to subdue the objectors and sway public opinion. Thus, this study aimed to understand how the magazine was used as a propaganda medium in terms of its editorial philosophy. Furthermore, attention was given to the main propaganda devices used in magazines as well as in Paratus itself, while changes in the editorial philosophy of the magazine during wartime formed the background of the study. By making use of the single case and longitudinal study, continuous data from a core single source, from 1970-1988, was investigated to gather data including the cover, advertisements, letters, articles and design features that will form the subject of rigorous content analysis in order to obtain rich and holistic information. An amagalmation of the propaganda devices identified by Lasswell (1927), the Institute of Propaganda Analysis – the IPA (1937) and the Propaganda Model (1988) was used as set criteria to base this propaganda study on. The study is rooted in a comprehensive literature review in order to contextualise the findings and avoid bias from the researcher. Ultimately, the study revealed that pro-war and Afrikaner nationalism and Calvinism ideals were supported and furthered through the means of mass communication approaches, specifically that of strategic communication, agenda-setting theory and framing, as well as propaganda devices, most notably the glittering generalities and transfer propaganda devices, while the ideology of anti-Communism alongside the rhetoric of “total onslaught” also formed part of the narrative of the magazine. University of Pretoria: academic excellence bursary. Information Science MIS Unrestricted 2020-02-12T09:37:07Z 2020-02-12T09:37:07Z 2020-05-06 2019 Dissertation *Nel, A 2019, Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988, Master's dissertation, University of Pretoria, viewed yymmdd http://hdl.handle.net/2263/31804 A2020 http://hdl.handle.net/2263/73239 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Propaganda Paratus Border War Magazine Communication UCTD Engineering, built environment and information technology theses SDG-16 SDG-16: Peace, justice and strong institutions Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988 |
| title | Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988 |
| title_full | Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988 |
| title_fullStr | Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988 |
| title_full_unstemmed | Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988 |
| title_short | Propaganda as used in the official South African Defence Force magazine - Paratus, 1970-1988 |
| title_sort | propaganda as used in the official south african defence force magazine paratus 1970 1988 |
| topic | Propaganda Paratus Border War Magazine Communication UCTD Engineering, built environment and information technology theses SDG-16 SDG-16: Peace, justice and strong institutions |
| url | http://hdl.handle.net/2263/73239 |