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Big data : toward the influence of organisation culture and artificial intelligence on firm performance

Mini Dissertation (MBA)--University of Pretoria, 2019.

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Other Authors: Chiba, Manoj
Format: Thesis
Language:English
Published: University of Pretoria 2020
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access_status_str Open Access
author2 Chiba, Manoj
author_browse Chiba, Manoj
author_facet Chiba, Manoj
collection Thesis
dc_rights_str_mv © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2019.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:37:23.532Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2020
publishDateRange 2020
publishDateSort 2020
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/73945 Big data : toward the influence of organisation culture and artificial intelligence on firm performance Chiba, Manoj ichelp@gibs.co.za Chetty, Tiveshen UCTD Mini Dissertation (MBA)--University of Pretoria, 2019. Big Data has become pervasive in the business environment, as the datafication of the world continues through the deployment of the internet of things. In the race to achieve data supremacy, organisations are making large investments into Big Data technologies. These projects, however, are proving difficult to implement, with substantive value in the form of return on investment, evading a large proportion of organisations. To alleviate the disconnect between Big Data implementation and improved FPer, research has highlighted the involvement of OC as a key enabler of improved FPer. Furthermore, as Big Data has evolved to the status of a factor of production, the next frontier of technology has arrived in the form of AI, allowing these vast repositories of data to be analysed for deeper insights than was previously possible. Thus, there exists a new entanglement of relationships between Big Data Analytics Capabilities, the OC allowing for these technologies to be leveraged correctly, and the fringe data science technology of AI. This study seeks to delve deeper into these relationships to understand their effect on FPer, and ultimately how organisations can best utilise them to create a sustained competitive advantage pt2020 Gordon Institute of Business Science (GIBS) MBA 2020-04-06T09:59:54Z 2020-04-06T09:59:54Z 2020/04/01 2019 Mini Dissertation Chetty, T 2019, Big data : toward the influence of organisation culture and artificial intelligence on firm performance, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/73945> http://hdl.handle.net/2263/73945 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Big data : toward the influence of organisation culture and artificial intelligence on firm performance
title Big data : toward the influence of organisation culture and artificial intelligence on firm performance
title_full Big data : toward the influence of organisation culture and artificial intelligence on firm performance
title_fullStr Big data : toward the influence of organisation culture and artificial intelligence on firm performance
title_full_unstemmed Big data : toward the influence of organisation culture and artificial intelligence on firm performance
title_short Big data : toward the influence of organisation culture and artificial intelligence on firm performance
title_sort big data toward the influence of organisation culture and artificial intelligence on firm performance
topic UCTD
url http://hdl.handle.net/2263/73945