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The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas

Mini Dissertation (MBA)--University of Pretoria, 2019.

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Other Authors: Myres, Kerrin
Format: Thesis
Language:English
Published: University of Pretoria 2020
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access_status_str Open Access
author2 Myres, Kerrin
author_browse Myres, Kerrin
author_facet Myres, Kerrin
collection Thesis
dc_rights_str_mv © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2019.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:38:57.791Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2020
publishDateRange 2020
publishDateSort 2020
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/73956 The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas Myres, Kerrin ichelp@gibs.co.za Essa,Shaheer Mohamed UCTD Mini Dissertation (MBA)--University of Pretoria, 2019. Foreign owned businesses are reportedly more successful than local owned businesses in South Africa within the SMME sector, which is said to be attributed to the use of their social networks and the practice of coopetition. This study thus aimed to understand how migrant owned SMMEs in South Africa make use of their social embeddedness and coopetition as a means of gaining competitive advantage. The study adopted a qualitative, exploratory approach to understand how foreign owned businesses in urban areas of South Africa make use of their social embeddedness and coopetition strategies in order to gain competitive advantage. Fourteen interviews were conducted with Pakistani, Indian, and Bangladeshi migrants in the Gauteng area, using semi-structured interviews. Each interview was sorted in terms of codes, which were then grouped into categories from which key themes emerged. This study found that foreign owned businesses in South Africa seldom make use of social embeddedness and coopetition to gain competitive advantage. Their social embeddedness is limited to personal matters and does not feature in business related matters unless mutual benefit is to be obtained. Business tactics such as hard work, low prices, and customer satisfaction were found to be the key drivers in obtaining competitive advantage. Interventions designed to facilitate and promote business start-up and success for South African entrepreneurs should therefore consider education on business tactics and an emphasis on hard work pt2020 Gordon Institute of Business Science (GIBS) MBA 2020-04-06T09:59:57Z 2020-04-06T09:59:57Z 2020/04/01 2019 Mini Dissertation Essa, SM 2019, The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/73956> http://hdl.handle.net/2263/73956 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas
title The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas
title_full The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas
title_fullStr The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas
title_full_unstemmed The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas
title_short The role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas
title_sort role of social embeddedness and coopetition in creating competitive advantage between migrant entrepreneurs in urban areas
topic UCTD
url http://hdl.handle.net/2263/73956