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Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary

Mini Dissertation (MBA)--University of Pretoria, 2019.

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Other Authors: Wilson-Prangley, Anthony
Format: Thesis
Language:English
Published: University of Pretoria 2020
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access_status_str Open Access
author2 Wilson-Prangley, Anthony
author_browse Wilson-Prangley, Anthony
author_facet Wilson-Prangley, Anthony
collection Thesis
dc_rights_str_mv © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2019.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:19.648Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2020
publishDateRange 2020
publishDateSort 2020
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/73985 Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary Wilson-Prangley, Anthony ichelp@gibs.co.za Maroga, Edwin UCTD Mini Dissertation (MBA)--University of Pretoria, 2019. Digital technology has given many producers an opportunity to interface directly with customers, circumventing the traditional intermediaries. In recent years, digital technology has been attributed with the risk of disintermediation across different industries. The purpose of this research was twofold. The first was to gain an understanding of the readiness of the insurance intermediaries to the advent of digital disintermediation. The second was to establish in which adopter group these intermediaries are classified, in the Diffusion of Innovation model. An inductive qualitative study of intermediaries was undertaken. The data was collected through purposive sampling method and 13 semi-structured interviews were conducted with the interviewees. The interviewees represented the insurance intermediaries from different divisions with varying experiences. The feedback was analysed through thematic content analysis. The study concluded that South African short-term insurance intermediaries are not ready for the threat of digital disintermediation. Furthermore, the study concludes that the intermediaries are classified as late majority in the Diffusion of Innovations model. ls2020 Gordon Institute of Business Science (GIBS) MBA 2020-04-06T10:00:07Z 2020-04-06T10:00:07Z 2020/04/01 2019 Mini Dissertation Maroga, E 2019, Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/73985> http://hdl.handle.net/2263/73985 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary
title Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary
title_full Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary
title_fullStr Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary
title_full_unstemmed Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary
title_short Digital disintermediation in the South African short-term insurance industry : the readiness of the intermediary
title_sort digital disintermediation in the south african short term insurance industry the readiness of the intermediary
topic UCTD
url http://hdl.handle.net/2263/73985