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Effectiveness of technology adoption for strategy implementation

Mini Dissertation (MBA)--University of Pretoria, 2019.

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Other Authors: Myres, Kerrin
Format: Thesis
Language:English
Published: University of Pretoria 2020
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access_status_str Open Access
author2 Myres, Kerrin
author_browse Myres, Kerrin
author_facet Myres, Kerrin
collection Thesis
dc_rights_str_mv © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2019.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:40:03.959Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2020
publishDateRange 2020
publishDateSort 2020
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/74014 Effectiveness of technology adoption for strategy implementation Myres, Kerrin ichelp@gibs.co.za Pillay, Jeseelan UCTD Mini Dissertation (MBA)--University of Pretoria, 2019. The internet economy has given rise to new business models which do not require high capital costs. In this regard, technology has enabled organisations to revise their strategy to enhance organisational effectiveness. Consequently, this has resulted in the disruption of traditional business models. Therefore, the central aspect of this study was to consider the effectiveness of technology adoption for strategy implementation. Blue ocean strategy was regarded as a suitable framework to consider customer satisfaction, while technology adoption theory highlighted the importance of influencing factors in the environment and organisation when adopting technology. Exploratory, qualitative data was collected by means of semi-structured interviews from 16 research respondents who were identified through non-probability sampling across differing sectors. The data from these interviews were analysed by means of descriptive coding. Microsoft excel was used to complement the coding process. Three major findings emerged: First, the level of importance of technology, among other organisational components was established. It was understood that technology serves as an enabler of the other components. Next, a unique scoring system was designed to determine the restrictive ability of influencing factors namely, culture, structure, risk appetite, financial resources and compliance in relation to technology adoption. The ranking of the factors was established with compliance ranked as the number one factor to negatively influence the rate of technology adoption. Lastly, the relationship between technology adoption and organisational effectiveness was determined where the results indicated that there was higher organisational effectiveness in those organisations with a higher rate of technology adoption. This study contributes towards existing knowledge in literature and provided valuable insights for businesses in terms of the alignment between IT and business strategies. ms2020 Gordon Institute of Business Science (GIBS) MBA 2020-04-06T10:00:20Z 2020-04-06T10:00:20Z 2020/04/01 2019 Mini Dissertation Pillay, J 2019, Effectiveness of technology adoption for strategy implementation, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/74014> http://hdl.handle.net/2263/74014 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Effectiveness of technology adoption for strategy implementation
title Effectiveness of technology adoption for strategy implementation
title_full Effectiveness of technology adoption for strategy implementation
title_fullStr Effectiveness of technology adoption for strategy implementation
title_full_unstemmed Effectiveness of technology adoption for strategy implementation
title_short Effectiveness of technology adoption for strategy implementation
title_sort effectiveness of technology adoption for strategy implementation
topic UCTD
url http://hdl.handle.net/2263/74014