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Behavioural economic opportunities to increase household saving

Mini Dissertation (MBA)--University of Pretoria, 2020.

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Other Authors: Saville, Adrian
Format: Thesis
Language:English
Published: University of Pretoria 2020
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access_status_str Open Access
author2 Saville, Adrian
author_browse Saville, Adrian
author_facet Saville, Adrian
collection Thesis
dc_rights_str_mv © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2020.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:11.002Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2020
publishDateRange 2020
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publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/75265 Behavioural economic opportunities to increase household saving Saville, Adrian ichelp@gibs.co.za Mitchell, Steven UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. Research has found many positive attributes to individual financial saving, from both a macroeconomic and individual perspective. Yet inadequate saving remains a global issue, particularly in emerging markets such as South Africa. Through thirty-one, semi-structured interviews, this qualitative study sought to better understand the financial decision-making and saving behaviour in South Africa. These findings were used to determine whether the success of the United States’ behavioural economic-based ‘Save More Tomorrow’ program would have the same positive effect on the saving rate in South Africa. By developing the research instrument through behavioural economic theory, the study established that the participants’ behaviour corresponded with the irrationalities and biases theorised in behavioural economics. In some cases even to a heightened extent as a result of the participants’ low financial literacy and difficult circumstances. This created and compounded constraints and limitations on the participants, making it exceptionally difficult to adequately save. These insights informed a framework that advocated that the ‘Save More Tomorrow’ programme would positively affect South African individuals’ saving behaviour. Moreover, pre-defined withdrawal terms and peer-based saving were identified as two additional design elements which would further minimise irrationalities and bias whilst leveraging existing local saving behaviour. Gordon Institute of Business Science (GIBS) MBA Unrestricted 2020-07-15T13:09:14Z 2020-07-15T13:09:14Z 2020/09/30 2020 Mini Dissertation Mitchell, S 2020, Behavioural economic opportunities to increase household saving, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/75265> http://hdl.handle.net/2263/75265 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Behavioural economic opportunities to increase household saving
title Behavioural economic opportunities to increase household saving
title_full Behavioural economic opportunities to increase household saving
title_fullStr Behavioural economic opportunities to increase household saving
title_full_unstemmed Behavioural economic opportunities to increase household saving
title_short Behavioural economic opportunities to increase household saving
title_sort behavioural economic opportunities to increase household saving
topic UCTD
url http://hdl.handle.net/2263/75265