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Reach campaigns and self-promotion on social networking sites : hidden algorithms at work in selected vloggers' videos
Dissertation (MA (Visual Studies))--University of Pretoria, 2020.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2020
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| _version_ | 1867613479664353280 |
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| access_status_str | Open Access |
| author2 | Du Preez, Amanda |
| author_browse | Du Preez, Amanda |
| author_facet | Du Preez, Amanda |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MA (Visual Studies))--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/75553 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:48.396Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/75553 Reach campaigns and self-promotion on social networking sites : hidden algorithms at work in selected vloggers' videos Du Preez, Amanda ryandh@live.co.za Hargroves, Ryan UCTD Visual Studies Social networking sites Social media Social media algorithms Algorithmic culture Algorithmic governance Hidden algorithms Platform algorithms Reach campaigns Humanities theses SDG-04 Humanities theses SDG-09 Humanities theses SDG-12 Humanities theses SDG-16 Dissertation (MA (Visual Studies))--University of Pretoria, 2020. The ways in which people present themselves online to others is a growing point of interest for scholars in a multiplicity of academic fields. On the common ground of self-representation, the concept of reach campaigns is used as a hermeneutical tool to analyse and interpret the postings and uploaded videos of five selected vloggers to work towards a way to explain the hidden algorithms at work on Social Networking Sites. The purpose of reach campaigns is not to replace terms such as ideology, or hegemony, nor does it serve to categorize or limit certain trends and currents but rather aims to provide a means to discuss human interactions with technology and more specifically – digital technology, working in and around the fields of cultural analytics and visual studies. One of the most notable visualities to emerge from the human-technology relationship is that of the self-representation. Vlogging has become one of the most popular means of self-representation online and through the lens of reach campaigns, it is proposed that a contemporary understanding of online self-representation can be achieved. While a large majority of vlogging’s conception occurs online, algorithms could be seen as a predominant influencing factor. This dissertation seeks to explore how algorithms may affect the promotion of four YouTube vlogger’s videos. NRF ae2026 Visual Arts MA (Visual Studies) Unrestricted SDG-04: Quality education SDG-09: Industry, innovation and infrastructure SDG-12: Responsible consumption and production SDG-16: Peace, justice and strong institutions 2020-08-04T19:17:49Z 2020-08-04T19:17:49Z 2020-09 2020 Dissertation Hargroves, R 2020, Reach Campaigns and Self-promotion on Social Networking Sites : hidden Algorithms at Work in Selected Vloggers' Videos, MA (Visual Studies) Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/75553> S2020 http://hdl.handle.net/2263/75553 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Visual Studies Social networking sites Social media Social media algorithms Algorithmic culture Algorithmic governance Hidden algorithms Platform algorithms Reach campaigns Humanities theses SDG-04 Humanities theses SDG-09 Humanities theses SDG-12 Humanities theses SDG-16 Reach campaigns and self-promotion on social networking sites : hidden algorithms at work in selected vloggers' videos |
| title | Reach campaigns and self-promotion on social networking sites : hidden algorithms at work in selected vloggers' videos |
| title_full | Reach campaigns and self-promotion on social networking sites : hidden algorithms at work in selected vloggers' videos |
| title_fullStr | Reach campaigns and self-promotion on social networking sites : hidden algorithms at work in selected vloggers' videos |
| title_full_unstemmed | Reach campaigns and self-promotion on social networking sites : hidden algorithms at work in selected vloggers' videos |
| title_short | Reach campaigns and self-promotion on social networking sites : hidden algorithms at work in selected vloggers' videos |
| title_sort | reach campaigns and self promotion on social networking sites hidden algorithms at work in selected vloggers videos |
| topic | UCTD Visual Studies Social networking sites Social media Social media algorithms Algorithmic culture Algorithmic governance Hidden algorithms Platform algorithms Reach campaigns Humanities theses SDG-04 Humanities theses SDG-09 Humanities theses SDG-12 Humanities theses SDG-16 |
| url | http://hdl.handle.net/2263/75553 |