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Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists
Dissertation (MCom)--University of Pretoria, 2020.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2020
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| _version_ | 1867613551947939840 |
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| access_status_str | Open Access |
| author2 | Du Preez, Elizabeth |
| author_browse | Du Preez, Elizabeth |
| author_facet | Du Preez, Elizabeth |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MCom)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/75753 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:57.427Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/75753 Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists Du Preez, Elizabeth lynette.govendersa@gmail.com Govender, Lynette Kumarivani UCTD Tourism travel behaviour ethnic identity domestic tourism South African Indians ethnicity Dissertation (MCom)--University of Pretoria, 2020. Ethnicity and culture are increasingly considered in the study of travel behaviour given the global movement of people. Historically during apartheid in South Africa, there was not much leisure travel amongst the Black, Coloured and Indian population groups. This discrepancy became a focus of the National Department of Tourism’s (NDT) domestic policy after 1994 to encourage all South Africans to travel, explore and experience all facets of our beautiful rainbow country in real time. This study focuses on South African Indians (SAI) as there is limited knowledge of the drivers of travel behaviour amongst such minority populations. Pragmatic mixed methods are used to collect qualitative (focus groups) and quantitative (survey) data amongst SAI living in KwaZulu-Natal and Gauteng provinces. Findings suggest that there is already established domestic travel amongst the population. SAI have strong ethnic and cultural (Indian) identities that form a significant part of their decision-making; though not specifically having bearing on inter-provincial travel decisions. Of note is strong familial bonds extending beyond the nuclear family to their extended family members, influencing their travel behaviour. Other aspects include value for money, cuisine, safety and service. The study provides layered information presenting opportunities for future research. It also presents a profile of the market’s travel behaviour that can be useful for destination marketing authorities and travel trade in efforts to attract the SAI market. Tourism Management MSc Unrestricted 2020-08-14T16:18:13Z 2020-08-14T16:18:13Z 2020-09 2020-09 Dissertation Govender, LK 2020, Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists, MSc Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/75753> S2020 http://hdl.handle.net/2263/75753 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Tourism travel behaviour ethnic identity domestic tourism South African Indians ethnicity Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists |
| title | Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists |
| title_full | Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists |
| title_fullStr | Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists |
| title_full_unstemmed | Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists |
| title_short | Ethnic Identity and Culture as Drivers of Travel Behaviour : The Case of South African Indians as Domestic Tourists |
| title_sort | ethnic identity and culture as drivers of travel behaviour the case of south african indians as domestic tourists |
| topic | UCTD Tourism travel behaviour ethnic identity domestic tourism South African Indians ethnicity |
| url | http://hdl.handle.net/2263/75753 |