Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
A practice for formulating an effective data-led strategy
Mini Dissertation (MBA)--University of Pretoria, 2019.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2020
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613696712245248 |
|---|---|
| access_status_str | Open Access |
| author2 | Chen, Jeff |
| author_browse | Chen, Jeff |
| author_facet | Chen, Jeff |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2019. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/76035 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:15.382Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/76035 A practice for formulating an effective data-led strategy Chen, Jeff ichelp@gibs.co.za Reuben, Gavin UCTD Mini Dissertation (MBA)--University of Pretoria, 2019. This study is positioned to propose the enabling factors leading to the practice of formulating an effective data-led strategy (EDLS). Through the theoretical lenses of the resource-based view, absorptive capacity and attention-based view, from information systems theory, suitable first order constructs are proposed in relation to the second order constructs of resources, absorptive capacity and attention. These form antecedents to the higher order construct of EDLS. Through a quantitative analysis, electronic surveys are used as a mechanism to collect data from managers within medium to large organisations, that have experience in both the elements of strategy and big data analytics. Leveraging a component analysis, reliability and validity testing, together with model assessment through the adoption of partial lease squares structural equation modelling, a structural model and associated measurement scale was developed, that has seven first order constructs which are related through the three second order constructs. Not only has the study provided a theoretical model for the practice of achieving an EDLS but also enables managers in pursuit of data-led strategies to effectively manage resources, absorb relevant knowledge and focus their attention, aligned with their big data-related activities, to achieve the desired outcome of a competitive advantage. pt2020 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2020-09-04T10:52:51Z 2020-09-04T10:52:51Z 2020/04/01 2019 Mini Dissertation Reuben, G 2019, A practice for formulating an effective data-led strategy, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/76035> http://hdl.handle.net/2263/76035 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD A practice for formulating an effective data-led strategy |
| title | A practice for formulating an effective data-led strategy |
| title_full | A practice for formulating an effective data-led strategy |
| title_fullStr | A practice for formulating an effective data-led strategy |
| title_full_unstemmed | A practice for formulating an effective data-led strategy |
| title_short | A practice for formulating an effective data-led strategy |
| title_sort | practice for formulating an effective data led strategy |
| topic | UCTD |
| url | http://hdl.handle.net/2263/76035 |