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Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa

Thesis (PhD)--University of Pretoria, 2020.

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Other Authors: Bornman, Dawie
Format: Thesis
Language:English
Published: University of Pretoria 2021
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access_status_str Open Access
author2 Bornman, Dawie
author_browse Bornman, Dawie
author_facet Bornman, Dawie
collection Thesis
dc_rights_str_mv © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Thesis (PhD)--University of Pretoria, 2020.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:37:38.698Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2021
publishDateRange 2021
publishDateSort 2021
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/78259 Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa Bornman, Dawie muriel.serfontein@up.ac.za Serfontein-Jordaan, Muriel UCTD Communication Management Thesis (PhD)--University of Pretoria, 2020. Considering the recent corporate scandals faced by the South African capital market, stakeholders are understandably more sceptical about the accuracy and transparency of information being communicated to them. An integral stakeholder group which forms part in the success of an organisation is its investors. Since investors have increasing demands and specific information needs, it is essential that organisations communicate relevant and useful information by means of investor relations. However, despite its importance, academic research in the field of investor relations, specifically in terms of communication, is lacking and does not correlate with the importance of the function in corporate practice. The aim of this study was to propose an investor focused communication strategy framework based on dialogic theory, for South Africa organisations listed on the Johannesburg Stock Exchange. This was done by investigating investor relations theory within the broader context of dialogic theory and crystallising the most critical constructs to include in a communication strategy. The research design employed in this study was an interpretive multiple case study qualitative inquiry which included an investigation of current investor relations regulations that publicly listed organisations have to adhere to and engage in. The proposed framework is the culmination and outcome of a synthesis of an in-depth literature review, a content analysis of communicative products- and semi-structured interviews with the investor relations officers of the case organisation. Propositions informing the proposed framework is put forth and the proposed framework serves as the original contribution of this study. Business Management PhD Unrestricted 2021-02-04T12:20:41Z 2021-02-04T12:20:41Z 2021-04-26 2020 Thesis Serfontein-Jordaan, M 2020, Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/78259> A2020 http://hdl.handle.net/2263/78259 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Communication Management
Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa
title Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa
title_full Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa
title_fullStr Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa
title_full_unstemmed Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa
title_short Designing an investor focused communication strategy framework based on dialogic theory : an interpretive qualitative study of publicly listed companies in South Africa
title_sort designing an investor focused communication strategy framework based on dialogic theory an interpretive qualitative study of publicly listed companies in south africa
topic UCTD
Communication Management
url http://hdl.handle.net/2263/78259