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A Comparative Study of Comparative Brand Advertising
Mini Dissertation (LLM)--University of Pretoria, 2020.
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| Format: | Thesis |
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University of Pretoria
2021
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| _version_ | 1867613664289226752 |
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| access_status_str | Open Access |
| author2 | Job, Chris |
| author_browse | Job, Chris |
| author_facet | Job, Chris |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (LLM)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/78651 |
| institution | University of Pretoria (South Africa) |
| last_indexed | 2026-06-10T12:39:44.581Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/78651 A Comparative Study of Comparative Brand Advertising Job, Chris calvinkassel@gmail.com Kassel, Calvin UCTD Mini Dissertation (LLM)--University of Pretoria, 2020. Perhaps one of the most interesting and topical discussions to emerge quite contentiously within the legal purview in recent decades is the subject of comparative brand advertising. Comparative brand advertisements explicitly name the brand of another proprietor, and in doing so, use trademarks of that other proprietor. This paper will seek to expound on the subject of comparative advertising. This paper will further consider how comparative brand advertisements are regulated within South Africa, the US and the European Union and then ultimately deliberate the similarities and differences, if any, between the law and regulations relating to comparative brand advertising in each jurisdiction. Private Law LLM Unrestricted 2021-02-15T14:15:04Z 2021-02-15T14:15:04Z 2021-04 2020 Mini Dissertation Kassel, C 2020, A Comparative Study of Comparative Brand Advertising, LLM Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/78651> A2021 http://hdl.handle.net/2263/78651 © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD A Comparative Study of Comparative Brand Advertising |
| title | A Comparative Study of Comparative Brand Advertising |
| title_full | A Comparative Study of Comparative Brand Advertising |
| title_fullStr | A Comparative Study of Comparative Brand Advertising |
| title_full_unstemmed | A Comparative Study of Comparative Brand Advertising |
| title_short | A Comparative Study of Comparative Brand Advertising |
| title_sort | comparative study of comparative brand advertising |
| topic | UCTD |
| url | http://hdl.handle.net/2263/78651 |