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The relationship between clothing advertisements, body image and self-esteem of adolescent girls
Dissertation (MA)--University of Pretoria, 2013.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613541768364032 |
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| access_status_str | Open Access |
| author2 | Moleko, Anne Gloria |
| author_browse | Moleko, Anne Gloria |
| author_facet | Moleko, Anne Gloria |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MA)--University of Pretoria, 2013. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/79281 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:47.729Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/79281 The relationship between clothing advertisements, body image and self-esteem of adolescent girls Moleko, Anne Gloria mishmok2000@yahoo.com Mokotedi, Kenyafetse Maipelo UCTD Dissertation (MA)--University of Pretoria, 2013. The research study investigated the relationship between clothing advertisements, body image and the self-esteem of adolescent girls in the Boteti sub-district of Botswana. Consequently, the purpose of the study was to determine whether or not adolescent girls’ exposure to, and interest in, media clothing advertisements was related to their body image and self-esteem. A quantitative research approach was used and the population studied was adolescent girls at school. The sample was 195 adolescent girls, aged between 13 and 17 years, who were recruited from three secondary schools. The data collection instrument that was used was a questionnaire on demographics; bodily perception; and self-esteem consisting of questions with response scales. Statistical analysis was carried out using Statistical Analysis Software (SAS v 9.3). In terms of the research results, the mean age of the sample size (n=195) was 14.9 years (SD=3.06). Regarding semi-urban respondents, there was statistical evidence for relationships between media exposure and body image (behaviour and feelings).Thus, the null hypothesis (Ho) was rejected and an alternative hypothesis (H1) was accepted at a 10% level of significance. For media interest and body image (thoughts) the p-value of 0.1944 was between 0.1 and 0.2 and shows a tendency to association. The null hypothesis (Ho) could not be rejected for semi-urban respondents; whilst rural respondents p=0.0268 which was <0.05, the Ho was rejected and the H1 was accepted at a 5% level of significance. For the relationship between self-esteem and media exposure the p-value was 0.1701, which was between 0.1 and 0.2 for semi-urban respondents, the Ho was not rejected because there is a tendency toward association. Evidence for relationships was found between media exposure and interest and three aspects of body image (behaviour, feelings, and thoughts). However, the study did not find statistical evidence for relationships between most aspects of body image and self-esteem instead tendencies were established. The relationships and tendencies varied among rural and semi-urban respondents. Psychology MA Unrestricted 2021-04-06T07:22:39Z 2021-04-06T07:22:39Z 2015/07/01 2014 Dissertation Mokotedi, KM 2014, The relationship between clothing advertisements, body image and self-esteem of adolescent girls, MA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79281> S2015 http://hdl.handle.net/2263/79281 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The relationship between clothing advertisements, body image and self-esteem of adolescent girls |
| title | The relationship between clothing advertisements, body image and self-esteem of adolescent girls |
| title_full | The relationship between clothing advertisements, body image and self-esteem of adolescent girls |
| title_fullStr | The relationship between clothing advertisements, body image and self-esteem of adolescent girls |
| title_full_unstemmed | The relationship between clothing advertisements, body image and self-esteem of adolescent girls |
| title_short | The relationship between clothing advertisements, body image and self-esteem of adolescent girls |
| title_sort | relationship between clothing advertisements body image and self esteem of adolescent girls |
| topic | UCTD |
| url | http://hdl.handle.net/2263/79281 |