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Exploring the role data-driven decision-making under uncertainty

Mini Dissertation (MBA)--University of Pretoria, 2020.

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Other Authors: Lew, Charlene
Format: Thesis
Language:English
Published: University of Pretoria 2021
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access_status_str Open Access
author2 Lew, Charlene
author_browse Lew, Charlene
author_facet Lew, Charlene
collection Thesis
dc_rights_str_mv © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2020.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:36:10.076Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2021
publishDateRange 2021
publishDateSort 2021
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/79587 Exploring the role data-driven decision-making under uncertainty Lew, Charlene ichelp@gibs.co.za Hove, Munyaradzi James UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. Decision making requires managers to carefully analyse the business environment and make sense of existing information in a bid to direct and influence particular courses of action for organisations. However, there is complexity of this process in uncertainty, such as that exemplified by the year 2020 due to the effects of the global COVID-19 pandemic. Within this context of uncertainty, and given the proliferation of big data, the role of data-driven decision-making under uncertainty is yet to be established. This research explored the role of data-driven decision-making under uncertainty, including the preconditions for, enablers and functional benefits thereof. This research was a qualitative study through 10 in-depth interviews with South African senior managers, who made use of data to support their decision-making processes. The understanding of the role of data-driven decision-making was explored using thematic analysis. The researcher presents an integrated model of the data-driven decision-making process under uncertainty, that can be adopted by organisations and decision-makers faced with uncertainty, in need of improved rationality, enhanced objectivity and more accurate probability modelling under uncertainty. This integrated model outlines key preconditions for data-driven decisioning under uncertainty and the challenges categorised as organisation specific, external to the organisation, inherent to the data and data management practices. The integrated model also outlines key enablers for data-driven decisioning under uncertainty as well as the perceived benefits, pivoting between strategic and application benefits. pt2021 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-04-22T10:33:11Z 2021-04-22T10:33:11Z 2021/04/14 2020 Mini Dissertation Hove, MJ 2020, Exploring the role data-driven decision-making under uncertainty, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79587> http://hdl.handle.net/2263/79587 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Exploring the role data-driven decision-making under uncertainty
title Exploring the role data-driven decision-making under uncertainty
title_full Exploring the role data-driven decision-making under uncertainty
title_fullStr Exploring the role data-driven decision-making under uncertainty
title_full_unstemmed Exploring the role data-driven decision-making under uncertainty
title_short Exploring the role data-driven decision-making under uncertainty
title_sort exploring the role data driven decision making under uncertainty
topic UCTD
url http://hdl.handle.net/2263/79587