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Competitive strategies for small businesses survival: A Gauteng township retail industry study
Mini Dissertation (MBA)--University of Pretoria, 2020.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613580455575552 |
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| access_status_str | Open Access |
| author2 | Marks, Jonathan |
| author_browse | Marks, Jonathan |
| author_facet | Marks, Jonathan |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/79591 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:24.243Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/79591 Competitive strategies for small businesses survival: A Gauteng township retail industry study Marks, Jonathan ichelp@gibs.co.za Kenosi, Wendy UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. The township retail market in Gauteng contributes 10% to the GDP of the province, generated by informal small retail businesses. While their success is considered key for economic growth in South Africa, they are faced with challenges that impact their ability to compete and survive. In addition, more challenges include the influx of large retailers entering the township market thus increasing competitiveness to the detriment of the small businesses. The method of research followed to explore this phenomenon was qualitative inductive research, leveraging 12 semi-structured interviews to collect data. The participants included owners and managers of food and grocery businesses operating in the Atteridgeville retail market. Leveraging thematic analysis, key insights were drawn from the data to derive the research focus themes. The key findings determined that despite the homogenous offerings and limited access to resources, to compete. The small businesses adopted a focused differentiation strategy serving customers in close proximity to the business establishment, and differentiated through product quality, variety and availability. In addition, they mainly leveraged resources that they had access to, which included the business location, customer relationships, and the reputation of the business and the owner to gain an advantage that would aid in remaining competitive in the market. pt2021 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-04-22T10:33:12Z 2021-04-22T10:33:12Z 2021/04/14 2020 Mini Dissertation Kenosi, W 2020, Competitive strategies for small businesses survival: A Gauteng township retail industry study, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79591> http://hdl.handle.net/2263/79591 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Competitive strategies for small businesses survival: A Gauteng township retail industry study |
| title | Competitive strategies for small businesses survival: A Gauteng township retail industry study |
| title_full | Competitive strategies for small businesses survival: A Gauteng township retail industry study |
| title_fullStr | Competitive strategies for small businesses survival: A Gauteng township retail industry study |
| title_full_unstemmed | Competitive strategies for small businesses survival: A Gauteng township retail industry study |
| title_short | Competitive strategies for small businesses survival: A Gauteng township retail industry study |
| title_sort | competitive strategies for small businesses survival a gauteng township retail industry study |
| topic | UCTD |
| url | http://hdl.handle.net/2263/79591 |