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Exploring the spillover effects in a multi-vendor rewards programme in South Africa
Mini Dissertation (MBA)--University of Pretoria, 2020.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613468546301952 |
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| access_status_str | Open Access |
| author2 | Smith, Sean |
| author_browse | Smith, Sean |
| author_facet | Smith, Sean |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/79621 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:37.921Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/79621 Exploring the spillover effects in a multi-vendor rewards programme in South Africa Smith, Sean ichelp@gibs.co.za Morris, Glynn UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. The aim of this research is to explore what spillover effects are found among the stakeholders of a multi-vendor rewards programme belonging to a large financial institution within South Africa. The research aimed to understand how spillover effects created value for stakeholder of the multi-vendor rewards programme and how these spillover effects created competitive advantage The research employed a qualitative, exploratory research methodology. A total of 12 semi-structure interviews were conducted with senior managers, collaborators, and customers of the multi-vendor rewards programme. The results showed that spillover effects were found within the multi-vendor rewards programme. Additionally, these spillover effects were more apparent where the relationships between the stakeholder were close and where stakeholder cooperation was the highest. The key research outcome was the ‘Conceptual relationship of Spillover Effects within multi-vendor rewards programme framework’, which helped explain how each spillover effect had a multiplier effect creating additional spillover effects thereby increasing the value and the competitiveness of the multi-vendor rewards programme. The findings extend literature on stakeholder theory and loyalty programme theory. pt2021 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-04-22T10:33:18Z 2021-04-22T10:33:18Z 2021/04/14 2020 Mini Dissertation Morris, G 2020, Exploring the spillover effects in a multi-vendor rewards programme in South Africa, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79621> http://hdl.handle.net/2263/79621 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Exploring the spillover effects in a multi-vendor rewards programme in South Africa |
| title | Exploring the spillover effects in a multi-vendor rewards programme in South Africa |
| title_full | Exploring the spillover effects in a multi-vendor rewards programme in South Africa |
| title_fullStr | Exploring the spillover effects in a multi-vendor rewards programme in South Africa |
| title_full_unstemmed | Exploring the spillover effects in a multi-vendor rewards programme in South Africa |
| title_short | Exploring the spillover effects in a multi-vendor rewards programme in South Africa |
| title_sort | exploring the spillover effects in a multi vendor rewards programme in south africa |
| topic | UCTD |
| url | http://hdl.handle.net/2263/79621 |