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The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis
Mini Dissertation (MBA)--University of Pretoria, 2020.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613532372074496 |
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| access_status_str | Open Access |
| author2 | Price, Gavin |
| author_browse | Price, Gavin |
| author_facet | Price, Gavin |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/79658 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:38.698Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/79658 The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis Price, Gavin ichelp@gibs.co.za Smith, Lauren UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. The ability to effectively influence is a useful talent that can be of great value for leaders in organisations undergoing change. The Covid-19 pandemic has caused a shift in the employer-employee dynamic, with many employees in organisations working-fromhome, requiring shifts in communication mediums and influence tactics. The change management brought about by the economic downturns from enforced lockdowns requires an even greater need for managers and leaders to understand which influence levers are most useful with their employees. Using the three rhetorical appeals (ethos, logos, and pathos), each was quantitatively examined to determine the extent to which they persuade an employee in a crisis. The independent variable in the study was organisational commitment to change (affective, normative, and continuance). The medium of delivery was also assessed to determine whether sending an influence message via email or video is more effective. Vignettes were used in the research design to determine how respondents would behave in a hypothetical situation. The results suggest that pathos and logos are more effective than ethos, while sending influence messages via video is more suitable than email. A further analysis of each of the components of organisational change showed that employees with affective and normative commitment to change were influenced more by the use of logos, and preferred video as a medium of delivery, while those with continuance commitment to change preferred the use of pathos to influence and video as a medium of delivery. pt2021 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-04-22T10:33:29Z 2021-04-22T10:33:29Z 2021/04/14 2020 Mini Dissertation Smith, L 2020, The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79658> http://hdl.handle.net/2263/79658 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis |
| title | The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis |
| title_full | The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis |
| title_fullStr | The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis |
| title_full_unstemmed | The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis |
| title_short | The pisteis (or forms) of persuasion : a measure of the effect of rhetoric on commitment to change, in times of crisis |
| title_sort | pisteis or forms of persuasion a measure of the effect of rhetoric on commitment to change in times of crisis |
| topic | UCTD |
| url | http://hdl.handle.net/2263/79658 |