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Understanding the value processes and barriers facing ecological sustainable entrepreneurs
Mini Dissertation (MBA)--University of Pretoria, 2020.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613666023571456 |
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| access_status_str | Open Access |
| author2 | Myres, Kerrin |
| author_browse | Myres, Kerrin |
| author_facet | Myres, Kerrin |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/79671 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:46.144Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/79671 Understanding the value processes and barriers facing ecological sustainable entrepreneurs Myres, Kerrin ichelp@gibs.co.za Van der Westhuizen, Johannes Gerhardus UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. The green economy is an emerging sector that offers great opportunities for future business development. Extant literature argues that large companies must take on an entrepreneurial orientation in order to grow, however there is a lack of knowledge regarding the process that ecological sustainable entrepreneurs follow in their approaches to create new value, that large companies can mimic in their approach. The study focuses on the process, values and barriers that ecological entrepreneurs face on their journey of creating a sustainable value proposition. The study shows that ecological sustainable entrepreneurs constantly search for alternatives to the challenges they face in terms of the current accepted norms. They engage in market opportunities that satisfy their need to create value beyond their product value proposition through a stakeholder approach by building trust and acceptance through a knowledge sharing process. This is underpinned with values such as trustworthiness, relationship-building through empathy and respect, upholding fairness and maintaining integrity. The barriers faced can be grouped into customer barriers, personal barriers, business and industry barriers, and political and regulatory barriers, which ecological sustainable entrepreneurs have to constantly navigate by means of the process they adopt and the values that they ascribe to. pt2021 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-04-22T10:33:31Z 2021-04-22T10:33:31Z 21/04/14 2020 Mini Dissertation Van der Westhuizen, JG 2020, Understanding the value processes and barriers facing ecological sustainable entrepreneurs, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79671> http://hdl.handle.net/2263/79671 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Understanding the value processes and barriers facing ecological sustainable entrepreneurs |
| title | Understanding the value processes and barriers facing ecological sustainable entrepreneurs |
| title_full | Understanding the value processes and barriers facing ecological sustainable entrepreneurs |
| title_fullStr | Understanding the value processes and barriers facing ecological sustainable entrepreneurs |
| title_full_unstemmed | Understanding the value processes and barriers facing ecological sustainable entrepreneurs |
| title_short | Understanding the value processes and barriers facing ecological sustainable entrepreneurs |
| title_sort | understanding the value processes and barriers facing ecological sustainable entrepreneurs |
| topic | UCTD |
| url | http://hdl.handle.net/2263/79671 |