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The Taxation of Image Rights in South Africa : Validity of Tax Minimisation Schemes
Dissertation (LLM (Research))--University of Pretoria, 2021.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613517101662208 |
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| access_status_str | Open Access |
| author2 | Meyer, Carolina |
| author_browse | Meyer, Carolina |
| author_facet | Meyer, Carolina |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (LLM (Research))--University of Pretoria, 2021. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/79877 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:24.077Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/79877 The Taxation of Image Rights in South Africa : Validity of Tax Minimisation Schemes Meyer, Carolina u14145261@tuks.co.za Kapp, Leandri UCTD Taxation of Image Rights in South Africa Dissertation (LLM (Research))--University of Pretoria, 2021. Sport, undeniably, plays a large role in society today. Over the years it has developed into an immensely lucrative industry, not only on the field of play but also off the field. In the modern-day digital environment where a vast portion of the world population have access to sport broadcasting platforms such as SuperSport and social media platforms such as Instagram, many sport stars have become household names and cultural icons. Most of the leading commercial brands are spending large amounts of money in the form of sponsorships and endorsements to secure association of their brand with the image of sports stars. The commercialisation of sports stars’ image rights has created a whole new source of income for them. Cristiano Ronaldo’s main income for the year 2020 is a salary of approximately $60 million (approx. R1 billion), slightly less than the previous year due to a 30% pay cut in the wake of the coronavirus pandemic. His second source of income is derived from endorsements, which on its own is worth an additional $45 million (approx. R760 million). These significant streams of income can temp sport stars to enter into creative schemes which attempt to minimise the high taxes imposed on them. One such scheme is the establishment of a dedicated company to manage their image rights and to receive monies paid for the use of their image rights. These Image Rights Companies (IRCs) are typically registered in low tax jurisdictions. This dissertation evaluates whether South Africa is currently in a position to regulate such schemes. As a basis, a legal comparison was performed between two prominent sports nations namely the United Kingdom and Spain. Mercantile Law LLM Unrestricted 2021-05-13T10:29:36Z 2021-05-13T10:29:36Z 2021-09 2021 Dissertation * S2021 http://hdl.handle.net/2263/79877 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Taxation of Image Rights in South Africa The Taxation of Image Rights in South Africa : Validity of Tax Minimisation Schemes |
| title | The Taxation of Image Rights in South Africa : Validity of Tax Minimisation Schemes |
| title_full | The Taxation of Image Rights in South Africa : Validity of Tax Minimisation Schemes |
| title_fullStr | The Taxation of Image Rights in South Africa : Validity of Tax Minimisation Schemes |
| title_full_unstemmed | The Taxation of Image Rights in South Africa : Validity of Tax Minimisation Schemes |
| title_short | The Taxation of Image Rights in South Africa : Validity of Tax Minimisation Schemes |
| title_sort | taxation of image rights in south africa validity of tax minimisation schemes |
| topic | UCTD Taxation of Image Rights in South Africa |
| url | http://hdl.handle.net/2263/79877 |