Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The role of the CMO in marketing strategy formulation
Mini Dissertation (MBA)--University of Pretoria, 2020.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2021
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613586428264448 |
|---|---|
| access_status_str | Open Access |
| author2 | Erusmus, Alet |
| author_browse | Erusmus, Alet |
| author_facet | Erusmus, Alet |
| collection | Thesis |
| dc_rights_str_mv | © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2020. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/80433 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:29.922Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/80433 The role of the CMO in marketing strategy formulation Erusmus, Alet ichelp@gibs.co.za Dean, Geoffrey Richard UCTD Mini Dissertation (MBA)--University of Pretoria, 2020. The academic journal selected for submission of the article is the Journal of Marketing Management (ISSN 0267-257X). The motivation for selected this academic journal is based on the subject matter which the journal publishes where the publication states that they are, “concerned with all aspects of marketing theory and practice” (Informa UK Limited, 2020) which is aligned to the subject matter being researched through this project. The journal has academic weight through their ranking on Scopus and has an H Index of 53 and is ranked according to the Chartered Association of Business Schools Academic Journal Guide as a second star journal (Chartered Association of Business Schools, 2018). The article follows the requirements of the journal through the format through using a template which the publication provided with the expected subheadings of contents required for their publication. The citation and referencing format of the journal is the American Psychological Association 7th edition (APA 7). pt2021 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-06-22T12:29:04Z 2021-06-22T12:29:04Z 2021/04/14 2020 Mini Dissertation Dean, GR 2020, The role of the CMO in marketing strategy formulation, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/80433> http://hdl.handle.net/2263/80433 en © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The role of the CMO in marketing strategy formulation |
| title | The role of the CMO in marketing strategy formulation |
| title_full | The role of the CMO in marketing strategy formulation |
| title_fullStr | The role of the CMO in marketing strategy formulation |
| title_full_unstemmed | The role of the CMO in marketing strategy formulation |
| title_short | The role of the CMO in marketing strategy formulation |
| title_sort | role of the cmo in marketing strategy formulation |
| topic | UCTD |
| url | http://hdl.handle.net/2263/80433 |