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An empirical assessment of effectually co-creating market and growth opportunities by corporate entrepreneurs
Thesis (PhD (Entrepreneurship))--University of Pretoria, 2021.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613537203912704 |
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| access_status_str | Open Access |
| author2 | Van Vuuren, Jurie Jansen |
| author_browse | Van Vuuren, Jurie Jansen |
| author_facet | Van Vuuren, Jurie Jansen |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Thesis (PhD (Entrepreneurship))--University of Pretoria, 2021. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/81145 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:43.241Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/81145 An empirical assessment of effectually co-creating market and growth opportunities by corporate entrepreneurs Van Vuuren, Jurie Jansen Shahed.adam@vodamail.co.za Adam, Shahed UCTD Entrepreneurship Thesis (PhD (Entrepreneurship))--University of Pretoria, 2021. This study empirically establishes by using structural equation modelling that professional financial planners - as products of corporate entrepreneurship - co-create market and growth opportunities through an interaction between effectual networks and value co-creation in a context of uncertainty. A survey was sent to 6000 CERTIFIED FINANCIAL PLANNER® (CFP®) professionals – experts in financial planning, registered with the Financial Planning Institute (FPI) of Southern Africa. It contributes to the body of knowledge by intersecting theories of effectuation, entrepreneurial marketing and services sciences at the behavioural practices of professional financial planners. It shifts the academic dialogue from effectual outcomes of products to value co-creation, firms to co-created market opportunities and markets to effectual networks. Effectual networks have been found to mediate the role of value co-creation in co-creating market opportunities – necessary for co-created growth opportunities. It also makes a methodological contribution by introducing effectuation theory to professional service firms and by providing reliable research instruments to measure behaviours that co-create growth opportunities. Practitioners can use the empirical findings to advance both entrepreneurship teaching and training by using the empirical effectual growth model to co-create market demand and growth opportunities at professional services firms. Business Management PhD (Entrepreneurship) Unrestricted 2021-08-04T12:40:16Z 2021-08-04T12:40:16Z 2021 2021 Thesis * S2021 http://hdl.handle.net/2263/81145 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Entrepreneurship An empirical assessment of effectually co-creating market and growth opportunities by corporate entrepreneurs |
| title | An empirical assessment of effectually co-creating market and growth opportunities by corporate entrepreneurs |
| title_full | An empirical assessment of effectually co-creating market and growth opportunities by corporate entrepreneurs |
| title_fullStr | An empirical assessment of effectually co-creating market and growth opportunities by corporate entrepreneurs |
| title_full_unstemmed | An empirical assessment of effectually co-creating market and growth opportunities by corporate entrepreneurs |
| title_short | An empirical assessment of effectually co-creating market and growth opportunities by corporate entrepreneurs |
| title_sort | empirical assessment of effectually co creating market and growth opportunities by corporate entrepreneurs |
| topic | UCTD Entrepreneurship |
| url | http://hdl.handle.net/2263/81145 |