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The role of innovation and institutional pressures in sustainable packaging
Mini Dissertation (MBA)--University of Pretoria, 2021.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613436975775744 |
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| access_status_str | Open Access |
| author2 | Robbins, Glen |
| author_browse | Robbins, Glen |
| author_facet | Robbins, Glen |
| collection | Thesis |
| dc_rights_str_mv | © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2021. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/81318 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:07.570Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/81318 The role of innovation and institutional pressures in sustainable packaging Robbins, Glen u19401788@mygibs.co.za Kombe, Sheila UCTD Mimetic pressures Coercive pressures Normative pressures Innovation Sustainable packaging Mini Dissertation (MBA)--University of Pretoria, 2021. There is an under-developed scale of research conducted on sustainable production and consumption of environmentally friendly packaging Tanzania. Using the main concepts from institutional theory along with the diffusion of innovation model, this paper will examine the environmentally friendly packaging innovations in the Tanzanian food and beverage industry. The purpose of this research is to understand the factors that enable adoption. It suggests that mimetic, coercive and normative pressures exist within manufacturing firms that can regulate and coordinate solutions. A level of understanding of perceived fidelity and perceived effort required were established to develop conditions where firms can create strategies for the adoption environmentally sustainable packaging. The research setting is in the manufacturing industry. The data gathered for this study was collected by distributing a survey to respondents using convenience and snow-balling technique. Manufacturing businesses and packaging suppliers of the food and beverage industry participated. The respondents were requested to forward the survey by passing on the google form link to business owners, company CEOs, CFOs, COOs. 29 firm responses from the target population were measured to establish the pressures that they face and their intention to adopt. After applying regression analysis to the data, coercive pressure and intention to adopt with perceived fidelity as a moderator suggested a significant relationship. Similarly, perceived effort required positively moderated the relationship between mimetic pressure and intention to adopt. However, the results showed that no significant relationship from each of the three isomorphic constructs namely normative, mimetic and coercive and intention to adopt. This was contradictory to previous researchers of isomorphic pressures and should be subjected to future research. Gordon Institute of Business Science (GIBS) MBA Unrestricted 2021-08-17T08:15:50Z 2021-08-17T08:15:50Z 2021-09 2021 Mini Dissertation Kombe, S 2021, The role of innovation and institutional pressures in sustainable packaging, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/81318> S2021 http://hdl.handle.net/2263/81318 en © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Mimetic pressures Coercive pressures Normative pressures Innovation Sustainable packaging The role of innovation and institutional pressures in sustainable packaging |
| title | The role of innovation and institutional pressures in sustainable packaging |
| title_full | The role of innovation and institutional pressures in sustainable packaging |
| title_fullStr | The role of innovation and institutional pressures in sustainable packaging |
| title_full_unstemmed | The role of innovation and institutional pressures in sustainable packaging |
| title_short | The role of innovation and institutional pressures in sustainable packaging |
| title_sort | role of innovation and institutional pressures in sustainable packaging |
| topic | UCTD Mimetic pressures Coercive pressures Normative pressures Innovation Sustainable packaging |
| url | http://hdl.handle.net/2263/81318 |