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Enablers and barriers of transitioning product-led business model to being customer-centric in a selected financial institution
Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2021.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2021
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| _version_ | 1867613669007818752 |
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| access_status_str | Open Access |
| author2 | Erasmus, Alet |
| author_browse | Erasmus, Alet |
| author_facet | Erasmus, Alet |
| collection | Thesis |
| dc_rights_str_mv | © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2021. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/82268 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:48.717Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/82268 Enablers and barriers of transitioning product-led business model to being customer-centric in a selected financial institution Erasmus, Alet ichelp@gibs.co.za Mogale, Joan UCTD Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2021. Despite the popularity of customer-centricity as a business priority and a subject of academic discussions, extant literature focuses on the importance of customer-centricity. However, it does not provide guidelines for enabling organisations to transition business models from product-centricity into customer-centricity. Thus in this study, enablers and barriers of business model transformation from product-centricity to customer-centricity are explored. This qualitative study conducted semi-structured interviews with ten senior-level business unit functional heads at selected financial institutions in South Africa. The study found four enablers that can also be barriers to transforming an organisation to customer-centricity. This study contributes to the literature by providing guidelines and factors to be considered when transforming a business model from product-centricity to customer-centricity. A guideline framework is also provided to highlight business implications when transforming a business model. Gordon Institute of Business Science (GIBS) MPhil (Corporate Strategy) Unrestricted 2021-10-27T13:25:50Z 2021-10-27T13:25:50Z 2021 2021 Mini Dissertation * http://hdl.handle.net/2263/82268 en © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Enablers and barriers of transitioning product-led business model to being customer-centric in a selected financial institution |
| title | Enablers and barriers of transitioning product-led business model to being customer-centric in a selected financial institution |
| title_full | Enablers and barriers of transitioning product-led business model to being customer-centric in a selected financial institution |
| title_fullStr | Enablers and barriers of transitioning product-led business model to being customer-centric in a selected financial institution |
| title_full_unstemmed | Enablers and barriers of transitioning product-led business model to being customer-centric in a selected financial institution |
| title_short | Enablers and barriers of transitioning product-led business model to being customer-centric in a selected financial institution |
| title_sort | enablers and barriers of transitioning product led business model to being customer centric in a selected financial institution |
| topic | UCTD |
| url | http://hdl.handle.net/2263/82268 |