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Conditions and strategies for localising retail design for global brands
Thesis (PhD (Interior Architecture))--University of Pretoria. 2022.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2022
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| _version_ | 1867613506263580672 |
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| access_status_str | Open Access |
| author2 | Du Plessis, Chrisna |
| author_browse | Du Plessis, Chrisna |
| author_facet | Du Plessis, Chrisna |
| collection | Thesis |
| dc_rights_str_mv | © 2022 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Thesis (PhD (Interior Architecture))--University of Pretoria. 2022. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/84160 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:13.890Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/84160 Conditions and strategies for localising retail design for global brands Du Plessis, Chrisna zakkiyak@gmail.com Konigk, Raymund Khan, Zakkiya Interior Architecture Retail Design Global brands Globalisation Localised retail design Localisation Retail design UCTD Thesis (PhD (Interior Architecture))--University of Pretoria. 2022. The thesis investigated the topic of localised retail design. The problem was to gain an understanding of the conditions and strategies for localising retail design for global brands. Localised retail design is the design of physical retail stores that respond to their location. When localising retail design, the conditions of retaining global brand consistency and mediating global brand and local authenticity require consideration. These have been partially addressed in the discourse. Although several global brands practice localised retail design, there is limited documentation of these design strategies within the discourse. This demonstrates a gap between the theory and practice of localised retail design. The study aimed to address this by developing conditions and determining strategies for localising retail design for global brands. The research objectives were to clarify the ways in which global brand consistency can be retained when localising retail design; identify areas in which global brand and local authenticity may be mediated when localising retail design; and determine strategies for localising retail design for global brands. Semi-structured interviews with 18 retail designers and a documentation of 20 artefacts of localised retail design for four global brands were conducted and analysed using the constructivist grounded theory method. The study findings were: The conditions for retaining global brand consistency are consistencies in designer choice; consistencies in approaches to localising retail design; and creating global brand manuals with scope to localise retail design. The areas for mediating global brand and local authenticity are in authorship; informants; and inhabitation of retail design. The strategies for localising retail design for global brands are local creative collaboration; locally responsive design; and local consumer relevant experience. The study contributes new knowledge through developing conditions and determining strategies for localising retail design for global brands. This has implications on the theory and practice of retail design. University Capacity Development Programme Grant (used for a teaching replacement). Architecture PhD (Interior Architecture) Unrestricted 2022-02-23T09:15:25Z 2022-02-23T09:15:25Z 2022-05-18 2022 Thesis Khan, Z. 2022. Conditions and Strategies for Localising Retail Design for Global Brands. PhD Thesis. University of Pretoria. A2022 http://hdl.handle.net/2263/84160 en © 2022 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Interior Architecture Retail Design Global brands Globalisation Localised retail design Localisation Retail design UCTD Conditions and strategies for localising retail design for global brands |
| title | Conditions and strategies for localising retail design for global brands |
| title_full | Conditions and strategies for localising retail design for global brands |
| title_fullStr | Conditions and strategies for localising retail design for global brands |
| title_full_unstemmed | Conditions and strategies for localising retail design for global brands |
| title_short | Conditions and strategies for localising retail design for global brands |
| title_sort | conditions and strategies for localising retail design for global brands |
| topic | Interior Architecture Retail Design Global brands Globalisation Localised retail design Localisation Retail design UCTD |
| url | http://hdl.handle.net/2263/84160 |