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Investigating sense reception in strategy translation

Thesis (PhD (Business Management))--University of Pretoria, 2021.

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Other Authors: Pretorius, Marius
Format: Thesis
Language:en_US
Published: University of Pretoria 2022
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access_status_str Open Access
author2 Pretorius, Marius
author_browse Pretorius, Marius
author_facet Pretorius, Marius
collection Thesis
dc_rights_str_mv © 2022 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Thesis (PhD (Business Management))--University of Pretoria, 2021.
format Thesis
id oai:repository.up.ac.za:2263/84381
institution University of Pretoria (South Africa)
language en_US
last_indexed 2026-06-10T12:36:36.982Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/84381 Investigating sense reception in strategy translation Pretorius, Marius reba.letsholo@up.ac.za Letsholo, Rebaona Gladness UCTD Strategic Management Thesis (PhD (Business Management))--University of Pretoria, 2021. Strategic competence has been found to be declining in certain geographical areas and industries with poor implementation often predominantly attributed to ineffective communication. However, based on addressing communication only, and even with the apparent attribution of implementation failure, the gap still remains. Various frameworks have been developed and studies conducted in line with sense making and strategy but with limited focus on the receivers of the translated strategy. This study aimed to offer a novel alternative framework to understanding strategy implementation failure, by creating insight on the role of sense reception on strategy translation and, ultimately, how it may affect strategy implementation. The study was qualitative in nature with a phenomenological design. It was deemed appropriate as it allowed for an in-depth understanding of emotions, motivations, perceptions and self-described behaviour of the participants. Each organisation has its own language and symbols and these all have an impact on sense making. Therefore, this study firstly interrogated strategy translation from an organisational perspective to investigate the collective sense and then from an individual perspective to understand sense reception better. Data from 23 individuals from two organisations were collected in the form of semi-structured, open-ended interviews held during October and November 2018. In conclusion, the concept of a hierarchical sensing loop was brought forward and the findings highlight that understanding the loop is critical to strategy implementation as any breakdowns in the loop or mismatches between the various processes may impact strategy implementation negatively. The five key elements of sense reception were explored thoroughly and their presence confirmed as a prerequisite for effective strategy translation. Finally, the study further revealed that due to the variation in cognition, levels of experience and organisational structure, sense reception might not always take place and thus hinder translation of a strategy. Business Management PhD (Business Management) Unrestricted 2022-03-08T08:32:46Z 2022-03-08T08:32:46Z 2022-05-16 2021 Thesis * A2022 http://hdl.handle.net/2263/84381 en_US © 2022 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Strategic Management
Investigating sense reception in strategy translation
title Investigating sense reception in strategy translation
title_full Investigating sense reception in strategy translation
title_fullStr Investigating sense reception in strategy translation
title_full_unstemmed Investigating sense reception in strategy translation
title_short Investigating sense reception in strategy translation
title_sort investigating sense reception in strategy translation
topic UCTD
Strategic Management
url http://hdl.handle.net/2263/84381