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Business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during Covid-19 in South Africa
Mini Dissertation (MBA)--University of Pretoria, 2021.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2022
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| _version_ | 1867613501883678720 |
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| access_status_str | Open Access |
| author2 | Zwanwe, Steven |
| author_browse | Zwanwe, Steven |
| author_facet | Zwanwe, Steven |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2021. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/85389 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:09.691Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/85389 Business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during Covid-19 in South Africa Zwanwe, Steven Rajah, Valencia UCTD Mini Dissertation (MBA)--University of Pretoria, 2021. The research study investigated the various pivoting methods used by the female entrepreneur during the pandemic and assessed the influence of innovation driven by an entrepreneurial orientation. The purpose of the research study was to understand whether pivoting is essential for business sustainability and to investigate the innovation levels in female entrepreneurs. The impact of the pandemic caused an unstable environment in which decision-making abilities affect the survival of the business. Quantitative research was conducted via an online survey to target female entrepreneurs operating within South Africa and extended to a wide range of industries to further aid in the understanding of the effect of the pandemic. The researcher proposed the horizontal diversification and strategic change models for the investigation of pivoting whereas the vertical diversification models were linked to perseverance during the pandemic. The outcome of the research study highlighted that a combination of the pivoting models are the driver for business sustainability. Further to this, innovation influences the choice of pivoting however the short-term survival from the pandemic was established through this research study. zl22 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2022-05-17T11:20:44Z 2022-05-17T11:20:44Z 2022/04/07 2021 Mini Dissertation * https://repository.up.ac.za/handle/2263/85389 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during Covid-19 in South Africa |
| title | Business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during Covid-19 in South Africa |
| title_full | Business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during Covid-19 in South Africa |
| title_fullStr | Business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during Covid-19 in South Africa |
| title_full_unstemmed | Business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during Covid-19 in South Africa |
| title_short | Business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during Covid-19 in South Africa |
| title_sort | business sustainability for female entrepreneurs pivoting in response to an entrepreneurial orientation during covid 19 in south africa |
| topic | UCTD |
| url | https://repository.up.ac.za/handle/2263/85389 |