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The moderating influence of mindful consumption on the relationship between household income disruption and financial management during the COVID-19 pandemic
Mini Dissertation (MBA)--University of Pretoria, 2021.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2022
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| _version_ | 1867613595908440064 |
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| access_status_str | Open Access |
| author2 | Erasmus, Alet |
| author_browse | Erasmus, Alet |
| author_facet | Erasmus, Alet |
| collection | Thesis |
| dc_rights_str_mv | © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2021. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/85431 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:39.160Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/85431 The moderating influence of mindful consumption on the relationship between household income disruption and financial management during the COVID-19 pandemic Erasmus, Alet Sukdeo, Dhawrajh Ashmeer UCTD Mini Dissertation (MBA)--University of Pretoria, 2021. The COVID-19 pandemic has had an economic impact on a global scale never experienced before. Almost two years into the pandemic, all households would have been aware of financial hardship as they would have known someone who was impacted, if not impacted themselves. Lessons learned from previous crises are that households' financial behaviour generally change during such times. As a result, consumers would have become more mindful of their purchase behaviour based on an increased awareness of unstable market conditions. The purpose of this study was to determine and describe how the financial management of households, across different income groups, was affected and subsequently adapted during the pandemic in South Africa, guided by a Mental Accounting approach, and explicated in terms of Prospect Theory. This research further aimed to explore the influence of mindful consumption on the relationship between households’ income disruption and their financial management behaviour and to indicate how recent events have affected their financial planning for the future. This was a quantitative study that adopted a positivist philosophy, executed as a cross-sectional endeavour. The researcher conducted an online survey using a questionnaire comprising a combination of self-generated questions, as well as adaptations of existing scales. A combination of convenience and snowball sampling techniques produced a sample size of 264 households from various income groups within South Africa. The study showed that finances of different household income groups were impacted differently and that the upper-income households managed their finances better than the middle-income group. Indications are that households’ savings, insurance maintenance, and credit management worsen as income disruption increases. Repetitive temperance, which is one of the dimensions of mindful consumption, was established as a significant moderator of the relationship between household income disruption and financial management behaviour. A conceptual model was developed for businesses in the financial sector to better understand households’ financial choices, which could guide the choice of product and service offerings to households from different income groups during financial crises in the future. zl22 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2022-05-17T11:21:12Z 2022-05-17T11:21:12Z 2022/04/07 2021 Mini Dissertation * https://repository.up.ac.za/handle/2263/85431 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The moderating influence of mindful consumption on the relationship between household income disruption and financial management during the COVID-19 pandemic |
| title | The moderating influence of mindful consumption on the relationship between household income disruption and financial management during the COVID-19 pandemic |
| title_full | The moderating influence of mindful consumption on the relationship between household income disruption and financial management during the COVID-19 pandemic |
| title_fullStr | The moderating influence of mindful consumption on the relationship between household income disruption and financial management during the COVID-19 pandemic |
| title_full_unstemmed | The moderating influence of mindful consumption on the relationship between household income disruption and financial management during the COVID-19 pandemic |
| title_short | The moderating influence of mindful consumption on the relationship between household income disruption and financial management during the COVID-19 pandemic |
| title_sort | moderating influence of mindful consumption on the relationship between household income disruption and financial management during the covid 19 pandemic |
| topic | UCTD |
| url | https://repository.up.ac.za/handle/2263/85431 |