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The effect of organisational culture on the relationship between data-driven decision-making and firm performance

Mini Dissertation (MBA)--University of Pretoria, 2021.

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Other Authors: Chiba, Manoj
Format: Thesis
Language:English
Published: University of Pretoria 2022
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access_status_str Open Access
author2 Chiba, Manoj
author_browse Chiba, Manoj
author_facet Chiba, Manoj
collection Thesis
dc_rights_str_mv © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2021.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:36:14.350Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/85492 The effect of organisational culture on the relationship between data-driven decision-making and firm performance Chiba, Manoj Chetty, Laneshrie UCTD Mini Dissertation (MBA)--University of Pretoria, 2021. Research has indicated that although data-driven decision-making has provided organisations with a competitive advantage, its adoption has been slow over the years. With culture playing a vital role in adopting technologies and how employees adopt them or react to change, this paper investigated if culture influenced the adoption of data-driven decision-making. By investigating the moderating effect of innovative culture, learning culture and data culture on the relationship between data-driven decision-making and firm performance. The study followed a quantitative, descriptive, deductive cross-sectional research approach to evaluate the conceptual model. Moderated regression tests were conducted to understand if culture moderated the relationship between data-driven decision-making and firm performance. These findings emphasized that from the population studied, innovative culture, learning culture, and data culture do not moderate the relationship between data-driven decision-making and firm performance both when culture existed individually or co-existed in the model. This was contrary to the literature where these cultural aspects supported data-driven decision-making. Its existence contributed to better decision-making, knowledge sharing, cross collaboration amongst business areas, and knowledge creation. zl22 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2022-05-17T11:21:53Z 2022-05-17T11:21:53Z 2022/04/07 2021 Mini Dissertation * https://repository.up.ac.za/handle/2263/85492 en © 2020 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
The effect of organisational culture on the relationship between data-driven decision-making and firm performance
title The effect of organisational culture on the relationship between data-driven decision-making and firm performance
title_full The effect of organisational culture on the relationship between data-driven decision-making and firm performance
title_fullStr The effect of organisational culture on the relationship between data-driven decision-making and firm performance
title_full_unstemmed The effect of organisational culture on the relationship between data-driven decision-making and firm performance
title_short The effect of organisational culture on the relationship between data-driven decision-making and firm performance
title_sort effect of organisational culture on the relationship between data driven decision making and firm performance
topic UCTD
url https://repository.up.ac.za/handle/2263/85492