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Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model

Thesis (PhD (Tourism Management))--University of Pretoria, 2023.

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Other Authors: Douglas, Anneli
Format: Thesis
Language:English
Published: University of Pretoria 2023
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access_status_str Open Access
author2 Douglas, Anneli
author_browse Douglas, Anneli
author_facet Douglas, Anneli
collection Thesis
dc_rights_str_mv © 2022 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Thesis (PhD (Tourism Management))--University of Pretoria, 2023.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:09.918Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2023
publishDateRange 2023
publishDateSort 2023
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/89978 Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model Douglas, Anneli juma.chisava@gmail.com Juma, Chisava UCTD Visa requirements Destination choice Theory of planned behaviour Stimulus-organism-response model Emotions Visit intentions International tourism Thesis (PhD (Tourism Management))--University of Pretoria, 2023. When tourists select an international destination to visit, the ease of obtaining a visa is seen as an important consideration. However, when the visa application process is perceived as burdensome and emotionally stressful, it can discourage tourists from participating in international tourism. Research to date has paid little attention to the relationship between visa requirements and destination choice. Another aspect that is overlooked in the literature is the influence of the visa application process on a tourist’s emotions, as well as whether the emotional responses that were triggered as a result of the visa application process influence the tourist’s intention to visit their destination of choice. Using the theory of planned behaviour and the stimulus-organism-response model, the study aimed to understand the relationships between visa requirements expectations, the emotions that were triggered as a result of the visa application process, and a tourist’s intention to visit their destination of choice. A mixed-methods sequential exploratory design was used to collect data from South Africans by means of focus groups and online self-administered questionnaires. The findings from the focus groups were used to develop and confirm some of the scales in the online questionnaire. Two additional visa requirements, not mentioned in the literature were identified. Nineteen participants took part in the focus groups, and 444 questionnaires were used in the quantitative data analysis. Structural equation modelling was used as the quantitative data analysis technique, revealing a number of significant relationships. The results differed slightly between those respondents who had applied for visas before and those who had not. For the group that had applied for visas before, certain visa requirements expectations played a moderating role in the relationship between a tourist’s perceived behavioural control towards a destination and their intention to visit a destination. For the group that had not applied for a visa before, emotions that were triggered as a result of the visa application process played a more pronounced role than for the group that had applied for a visa before. More specifically, there was a relationship between a respondent’s level of excitement and enthusiasm that was triggered as a result of the visa application process and their intention to visit a destination of choice. For this group, emotions also played a mediating role between the visa requirements expectations and the intention to visit a destination of choice. This study makes a valuable contribution by integrating the TPB and the S-O-R model to understand the influence of visa requirements on destination choice. The results should be useful in convincing policymakers to formulate less restrictive visa policies that would encourage tourists to visit their respective countries. Tourism Management PhD (Tourism Management) Unrestricted 2023-03-06T08:38:53Z 2023-03-06T08:38:53Z 2023-04-21 2023 Thesis * A2023 https://repository.up.ac.za/handle/2263/89978 https://doi.org/10.25403/UPresearchdata.22129400.v1 en © 2022 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Visa requirements
Destination choice
Theory of planned behaviour
Stimulus-organism-response model
Emotions
Visit intentions
International tourism
Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model
title Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model
title_full Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model
title_fullStr Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model
title_full_unstemmed Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model
title_short Visa requirements and destination choice : integrating the theory of planned behaviour and the stimulus-organism-response model
title_sort visa requirements and destination choice integrating the theory of planned behaviour and the stimulus organism response model
topic UCTD
Visa requirements
Destination choice
Theory of planned behaviour
Stimulus-organism-response model
Emotions
Visit intentions
International tourism
url https://repository.up.ac.za/handle/2263/89978
https://doi.org/10.25403/UPresearchdata.22129400.v1