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A measure of affordable loss in effectual decision-making

Thesis (PhD)--University of Pretoria, 2022.

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Other Authors: Lew, Charlene
Format: Thesis
Language:English
Published: University of Pretoria 2023
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access_status_str Open Access
author2 Lew, Charlene
author_browse Lew, Charlene
author_facet Lew, Charlene
collection Thesis
dc_rights_str_mv © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Thesis (PhD)--University of Pretoria, 2022.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:40:20.497Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2023
publishDateRange 2023
publishDateSort 2023
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/90004 A measure of affordable loss in effectual decision-making Lew, Charlene ichelp@gibs.co.za Smith, Sean Michael UCTD Entrepreneurial decision-making Nomological validity Qualitative engagement Expert entrepreneurs Thesis (PhD)--University of Pretoria, 2022. The aim of this research study was to build a valid and parsimonious instrument to measure the entrepreneurial decision-making heuristic of affordable loss. The researcher argued that current scales measuring effectuation do not theoretically account for the affordable loss construct in a comprehensive way. Furthermore, existing scales hold shortcomings such as relying on retrospective accounts, a focus on only start-up phase, possible social desirability bias in items, and sampling from only a few industries. After extracting the core characteristics and conceptual domain from literature, a small qualitative engagement with expert entrepreneurs offered a deepened understanding of affordable loss. The main quantitative phase included three waves of data collection from 867 respondents across four countries, namely Canada, South Africa, United Kingdom, and United States. Through iterations of scale purification, a parsimonious and brief six-item and two-factor solution was generated. The study shows that affordable loss is constituted of a loss heuristic factor, as well as an experimental investing factor. Moreover, the newly developed scale operationalises affordable loss as a learned decision-making heuristic, whereby the agentic entrepreneur encounters uncertainty and emphasises downside risk potential, while still engaging in affordable and iterative investment experiments to overcome the uncertainty. Nomological validity was established, and measurement invariance upheld, for the new instrument. In terms of nomology, affordable loss was linked to well-established constructs – with entrepreneurial self-efficacy and loss aversion as antecedents and entrepreneurial bricolage as an outcome. The study contributes to theory in revealing two inextricably linked factors constituting affordable loss. Moreover, it empirically links the construct to two antecedents and one outcome for the first time with the new instrument. Methodologically, the study contributes the scale itself for scholars to employ in future research endeavours. Practically, the study offers practitioners a scale that may be used to assess entrepreneurs in development or incubation programmes, while offering teachers insight into the need to teach the two factors of affordable loss in unison. Finally, the study offers several suggested avenues for future research that may employ the scale. Gordon Institute of Business Science (GIBS) PhD Unrestricted 2023-03-07T09:35:23Z 2023-03-07T09:35:23Z 2023 2022-06 Thesis * A2023 https://repository.up.ac.za/handle/2263/90004 en © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Entrepreneurial decision-making
Nomological validity
Qualitative engagement
Expert entrepreneurs
A measure of affordable loss in effectual decision-making
title A measure of affordable loss in effectual decision-making
title_full A measure of affordable loss in effectual decision-making
title_fullStr A measure of affordable loss in effectual decision-making
title_full_unstemmed A measure of affordable loss in effectual decision-making
title_short A measure of affordable loss in effectual decision-making
title_sort measure of affordable loss in effectual decision making
topic UCTD
Entrepreneurial decision-making
Nomological validity
Qualitative engagement
Expert entrepreneurs
url https://repository.up.ac.za/handle/2263/90004