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The relationship between corporate social responsibility and stakeholder prioritisation in terms of SMEs’ financial performance in a crisis period

Mini Dissertation (MBA)--University of Pretoria, 2022.

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Other Authors: Erasmus, Alet
Format: Thesis
Language:English
Published: University of Pretoria 2023
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access_status_str Open Access
author2 Erasmus, Alet
author_browse Erasmus, Alet
author_facet Erasmus, Alet
collection Thesis
dc_rights_str_mv © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2022.
format Thesis
id oai:repository.up.ac.za:2263/90825
institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:36:48.172Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2023
publishDateRange 2023
publishDateSort 2023
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/90825 The relationship between corporate social responsibility and stakeholder prioritisation in terms of SMEs’ financial performance in a crisis period Erasmus, Alet ichelp@gibs.co.za Potgieter, Gerhardus UCTD Mini Dissertation (MBA)--University of Pretoria, 2022. The major notion that was tested in this study was to determine if CSR activities have any impact on SMEs' financial performance during a crisis period. The learnings from stakeholder theory provided the base for what to look for, to assure that the maximum possible rewards are extracted from these CSR activities as SMEs’ resources are generally limited during crisis periods. The study focused on CSR activities, attending to different stakeholders to determine which would provide financial benefits, as well as the owner-managers’ focus on stakeholders during crisis periods. The claims that long-term relationships with stakeholders and satisfying the most salient stakeholders would produce the biggest rewards, were also tested. This explanatory quantitative study involved 161 owner-managers and tested the claims made in stakeholder theory, to find the sought-after link to financial performance. Electronic surveys were used to collect data, targeting owner-managers of SMEs. A combination of descriptive statistics and linear regressions was used to analyse the data. Descriptive statistics provided results that indicated that SMEs were indeed involved in CSR activities during the COVID-19 crisis period, but attention to different stakeholders differed depending on of the longevity of the relationship. Linear regression could not produce evidence of a relationship between SMEs’ CSR activities and their financial performance, neither could a moderating effect of the salience of stakeholders on the relationship between CSR and financial performance be confirmed. Therefore, even though CSR activities were undertaken, the associated benefits seem of an informal nature, and more geared towards satisfying the owner-manager. pt23 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2023-05-28T16:59:37Z 2023-05-28T16:59:37Z 19-04-2023 2022 Mini Dissertation * A2023 http://hdl.handle.net/2263/90825 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
The relationship between corporate social responsibility and stakeholder prioritisation in terms of SMEs’ financial performance in a crisis period
title The relationship between corporate social responsibility and stakeholder prioritisation in terms of SMEs’ financial performance in a crisis period
title_full The relationship between corporate social responsibility and stakeholder prioritisation in terms of SMEs’ financial performance in a crisis period
title_fullStr The relationship between corporate social responsibility and stakeholder prioritisation in terms of SMEs’ financial performance in a crisis period
title_full_unstemmed The relationship between corporate social responsibility and stakeholder prioritisation in terms of SMEs’ financial performance in a crisis period
title_short The relationship between corporate social responsibility and stakeholder prioritisation in terms of SMEs’ financial performance in a crisis period
title_sort relationship between corporate social responsibility and stakeholder prioritisation in terms of smes financial performance in a crisis period
topic UCTD
url http://hdl.handle.net/2263/90825