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Pricing strategy of food retailers in a volatile, multicurrency and inflationary environment
Mini Dissertation (MBA)--University of Pretoria, 2022.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2023
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| _version_ | 1867613591308337152 |
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| access_status_str | Open Access |
| author2 | Matthee, Marianne |
| author_browse | Matthee, Marianne |
| author_facet | Matthee, Marianne |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2022. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/90842 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:34.940Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/90842 Pricing strategy of food retailers in a volatile, multicurrency and inflationary environment Matthee, Marianne ichelp@gibs.co.za Sibanda, Lettia UCTD Mini Dissertation (MBA)--University of Pretoria, 2022. Management faces a strategic pricing dilemma to remain competitive and survive in an uncertain environment. Uncertainty is prevalent all over the globe. The study used the Zimbabwean context with hyperinflation, volatile exchange rates and multicurrency. The research objective was to assist management in volatile, uncertain environments with a guide on factors to consider in strategic pricing. The researcher undertook a qualitative study by conducting twelve semistructured interviews. The researcher used thematic analysis to get themes derived from codes through ATLAS.ti. The most prevalent theme amongst the respondents was market assessment, including codes like competition, buying behaviour and disposable income. In addition to hyperinflation, volatile exchange rates and multicurrency, the study found that competition, customers and costs are factors to consider in strategic pricing in the food retail sector under uncertainty in Zimbabwe. The food retail sector became more attractive during the economic downturn in Zimbabwe because consumers spent more on essentials. The study highlights different types of pricing strategies. The study results revealed that volatile exchange rates and hyperinflation should be considered in the same light when assessing factors in strategic pricing in an uncertain environment. There is bi-directional causality between hyperinflation and volatile exchange rates. Management’s attempts to curb uncertainty risk by doing speculative activities further exacerbated hyperinflation and uncertainty. Speculation and discretion were applied by management during decision-making in a volatile and uncertain environment. Leadership requires a stable base currency and engagement with suppliers for lower fixed prices to achieve strategic pricing sustainability. Cost containment contains the overall price increase. Management flexibility, quick decision-making, and integrity came out as learnings for top management in uncertain and volatile environments pt23 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2023-05-28T16:59:39Z 2023-05-28T16:59:39Z 19-04-2023 2022 Mini Dissertation * A2023 http://hdl.handle.net/2263/90842 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Pricing strategy of food retailers in a volatile, multicurrency and inflationary environment |
| title | Pricing strategy of food retailers in a volatile, multicurrency and inflationary environment |
| title_full | Pricing strategy of food retailers in a volatile, multicurrency and inflationary environment |
| title_fullStr | Pricing strategy of food retailers in a volatile, multicurrency and inflationary environment |
| title_full_unstemmed | Pricing strategy of food retailers in a volatile, multicurrency and inflationary environment |
| title_short | Pricing strategy of food retailers in a volatile, multicurrency and inflationary environment |
| title_sort | pricing strategy of food retailers in a volatile multicurrency and inflationary environment |
| topic | UCTD |
| url | http://hdl.handle.net/2263/90842 |