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The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa
Mini Dissertation (MBA)--University of Pretoria, 2022.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2023
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| _version_ | 1867613452319588352 |
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| access_status_str | Open Access |
| author2 | Erasmus, Alet |
| author_browse | Erasmus, Alet |
| author_facet | Erasmus, Alet |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2022. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/90883 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:22.373Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/90883 The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa Erasmus, Alet ichelp@gibs.co.za Kallee, Kershnee UCTD Mini Dissertation (MBA)--University of Pretoria, 2022. The integration of electronic commerce (e-commerce) and social media has facilitated a new way for consumers to shop and socialise, through what is today known as social commerce (s-commerce). The rise in internet penetration and the increase in popularity of social networking sites, such as LinkedIn, Facebook, Twitter, WhatsApp, and Instagram have opened opportunities for new business models, such as social commerce. This is a significant opportunity for small businesses in South Africa to leverage, given the challenges faced amid the challenging market dynamics they operate in, growth uncertainties, fluctuating market demand, lack of resources, and increased competition due to globalisation that has become an enormous threat with online shopping. However, if implemented skilfully, social commerce is a worthy tool to explore for small businesses that represent the largest sector of companies and are essential to driving economic growth and economic sustainability in emerging economies, like South Africa. The study aimed to explore the drivers of social commerce for small businesses in South Africa. It sought to understand small business owners’ awareness of the potential benefits of s-commerce for their businesses, and the importance of consumer trust, social support, and social media platform usage in implementing scommerce in their businesses. The quantitative responses of 150 small business owners in Gauteng were statistically analysed. The results revealed that small business owners are very aware of the benefits of social commerce, and they consider building consumer trust, social support, and platform use as very important drivers of social commerce. The study revealed significant positive relationships between small business owners’ awareness of the potential benefits of social commerce and the importance of building consumer’s trust, social support, and platform use. pt23 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2023-05-28T16:59:45Z 2023-05-28T16:59:45Z 19-04-2023 2022 Mini Dissertation * A2023 http://hdl.handle.net/2263/90883 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa |
| title | The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa |
| title_full | The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa |
| title_fullStr | The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa |
| title_full_unstemmed | The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa |
| title_short | The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa |
| title_sort | importance of trust social support and platform usage as drivers of social commerce for small businesses in south africa |
| topic | UCTD |
| url | http://hdl.handle.net/2263/90883 |