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The effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks
Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2022.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2023
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| _version_ | 1867613687898963968 |
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| access_status_str | Open Access |
| author2 | Lew, Charlene |
| author_browse | Lew, Charlene |
| author_facet | Lew, Charlene |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2022. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/90895 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:07.008Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/90895 The effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks Lew, Charlene ichelp@gibs.co.za Loubser, John UCTD Mini Dissertation (MPhil (Corporate Strategy))--University of Pretoria, 2022. This study responds to a call for research that recognised the role of reframing, as a third cognitive strategy in managerial decision-making, along with the often studied Type 1 and Type 2 decision processes in dual processing theory. Reframing as a cognitive strategy utilises both Type 1 non-conscious processing and Type 2 conscious processing. As a relatively new construct within behavioural decision-making the effectiveness of reframing as a cognitive strategy required further testing. This research therefore fulfilled the purpose, through an experimental research methodology to test the effectiveness of reframing, relative to intuition, within decision-making contexts of low familiarity and high complexity. Moreover, the study examined whether the type of intuition used by individuals interacts with the effectiveness of reframing relative to intuition. Although the theorised effect of reframing in decision quality of unfamiliar and complex decision tasks was well-motivated, the experiment did not find statistically significant support that reframing as a cognitive strategy is more effective that intuition in these contexts. Furthermore, the study did not find support that the different types of intuition used by individuals interacts with the effectiveness of reframing relative to intuition. The study, however, found that reframing has a positive coefficient relative to intuition as a baseline group. These findings offer behavioural decision-making researchers several new questions regarding the relative value of reframing as a cognitive strategy. Organisations are encouraged to develop a broad range of cognitive strategies to support effective decision-making, not limited to reframing or intuitive processes. pt23 Gordon Institute of Business Science (GIBS) MPhil (Corporate Strategy) Unrestricted 2023-05-28T16:59:46Z 2023-05-28T16:59:46Z 19-04-2023 2022 Mini Dissertation * A2023 http://hdl.handle.net/2263/90895 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks |
| title | The effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks |
| title_full | The effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks |
| title_fullStr | The effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks |
| title_full_unstemmed | The effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks |
| title_short | The effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks |
| title_sort | effect of reframing relative to intuition on decision quality in complex and unfamiliar tasks |
| topic | UCTD |
| url | http://hdl.handle.net/2263/90895 |