Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The relevance of a Purpose-Driven Strategy in enabling FMCG companies to sustain long-term Customer loyalty and optimal Financial Performance : a South African perspective
Mini Dissertation (MBA)--University of Pretoria, 2022.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2023
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: The relevance of a Purpose-Driven Strategy in enabling FMCG companies to sustain long-term Customer loyalty and optimal Financial Performance : a South African perspective
- EFFECT OF AI-ENABLED SERVICE QUALITY ON BANKS' CUSTOMER LOYALTY: MEDIATIROLE OF CUSTOMER SATISFACTION
- Customer perceived benefits and loyalty programme effectiveness in the financial services industry
- The relationship between transparency and customer-based brand equity in the FMCG industry
- Loyalty programmes as predictors of customer satisfaction, loyalty and advocacy in retail banking
- The moderating role of loyalty programmes and personalised pricing between customer satisfaction and customer loyalty in the South African telecommunication industry
- Corporate governance and financial performance of long-term insurance companies in South Africa