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Gauteng's consumers' perception of the quality of food safety at quick-service restaurants : an importance-performance analysis
Dissertation (MConsumer Science (Food Management))--University of Pretoria, 2023.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2023
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| _version_ | 1867613595197505536 |
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| access_status_str | Open Access |
| author2 | Du Rand, Gerrie Elizabeth |
| author_browse | Du Rand, Gerrie Elizabeth |
| author_facet | Du Rand, Gerrie Elizabeth |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MConsumer Science (Food Management))--University of Pretoria, 2023. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/91449 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:38.583Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/91449 Gauteng's consumers' perception of the quality of food safety at quick-service restaurants : an importance-performance analysis Du Rand, Gerrie Elizabeth lesego.marule@gmail.com Marx-Pienaar, Nadene J.M.M. Marule, Lesego Consumer Science and Food safety Consumer Perceptions Importance-performance Analysis UCTD Dissertation (MConsumer Science (Food Management))--University of Pretoria, 2023. Food consumed away from home has been attributed to time scarcity, single-person households, increase in disposable income, and the lack of interest or skill in food preparation (Blick, Abidoye & Kirsten, 2018). Increased dependency on the foodservice sector has led to the provision of food adapted to new and health-sensitive diets; foodservices’ transparency of production processes; focus on the provision of quality food products; and the provision of food that is safe for consumption. The concern over food safety is real with several cases relating to the foodservice sector (Knight et al., 2007; Liu & Lee, 2018). Underreporting of cases (Ramalwa et al., 2020), implies that many who experience FBI struggle to associate their experiences with the food purchased or consumed at restaurants. The size and growth of the QSR segment has the potential to impact consumers as food is consumed away from home 2-3 times a week. Perception was important in evaluating how consumers interact in these environments and perceive food safety. The study aimed to investigate how consumers perceive the quality of food safety based on the importance of food safety quality cues, and how they have experienced the food safety quality cues within their consumption environments. A mixed-method research approach allowed for 1) identification of food safety quality cues the consumer may encounter within a QSR environment and 2) deployment of a consumer survey to evaluate the consumers’ perception of the quality of food safety. Results revealed that the consumers’ perceptions of the quality of food safety in QSR regarding importance was highly considered in contrast to their experience (performance) of the quality of food safety. Further analysis revealed that demographics played a role in how food safety was perceived, thus having an implication on consumer food safety awareness and education. Recommendations concluded that there is a misalignment in what the QSR staff are trained to do in the production and service of food, what they actually do and how the consumer perceives these efforts, requiring further investigation. Relaying the right information to the consumer is imperative to make correct judgements of staff activities. Center of Excellence Food security Consumer Science MConsumer Science (Food Management) Unrestricted 2023-07-14T09:07:57Z 2023-07-14T09:07:57Z 2023-09 2023 Dissertation * S2023 http://hdl.handle.net/2263/91449 10.25403/UPresearchdata.23683611 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Consumer Science and Food safety Consumer Perceptions Importance-performance Analysis UCTD Gauteng's consumers' perception of the quality of food safety at quick-service restaurants : an importance-performance analysis |
| title | Gauteng's consumers' perception of the quality of food safety at quick-service restaurants : an importance-performance analysis |
| title_full | Gauteng's consumers' perception of the quality of food safety at quick-service restaurants : an importance-performance analysis |
| title_fullStr | Gauteng's consumers' perception of the quality of food safety at quick-service restaurants : an importance-performance analysis |
| title_full_unstemmed | Gauteng's consumers' perception of the quality of food safety at quick-service restaurants : an importance-performance analysis |
| title_short | Gauteng's consumers' perception of the quality of food safety at quick-service restaurants : an importance-performance analysis |
| title_sort | gauteng s consumers perception of the quality of food safety at quick service restaurants an importance performance analysis |
| topic | Consumer Science and Food safety Consumer Perceptions Importance-performance Analysis UCTD |
| url | http://hdl.handle.net/2263/91449 |