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The role of reference groups as credible sources in African women’s natural hair care consumption behaviour

Thesis (PhD (Marketing Management))--University of Pretoria, 2023.

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Bibliographic Details
Other Authors:	Van der Westhuizen, Liezl-Marie
Format:	Thesis
Language:	English
Published:	University of Pretoria 2023
Subjects:	UCTD Source credibility Attractiveness Expertise Trustworthiness Purchase Intentions Social identification Perceived similarity Product involvement Cognitive involvement Affective involvement Attitude Economic and management sciences theses SDG-03 SDG-03: Good health and well-being Economic and management sciences theses SDG-17 SDG-17: Partnerships for the goals
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