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Narrating the role of socio-cultural factors in entrepreneurial success : a study of township entrepreneurs
Thesis (PhD (Entrepreneurship))--University of Pretoria, 2023.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2024
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| _version_ | 1867613672172421120 |
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| access_status_str | Open Access |
| author2 | Moos, Menisha |
| author_browse | Moos, Menisha |
| author_facet | Moos, Menisha |
| collection | Thesis |
| dc_rights_str_mv | © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Thesis (PhD (Entrepreneurship))--University of Pretoria, 2023. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/95437 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:52.104Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/95437 Narrating the role of socio-cultural factors in entrepreneurial success : a study of township entrepreneurs Moos, Menisha veronica.mathebula@hotmail.com Crafford, Anne Mathebula, Veronica UCTD Entrepreneur Entrepreneurial success Social network theory Interpretive paradigm Entrepreneurship Township entrepreneurs Socio-cultural factors Thesis (PhD (Entrepreneurship))--University of Pretoria, 2023. Entrepreneurship is regarded as one of the strategic pillars for revitalising South African township economies. This is especially important in the post COVID-19 pandemic era, whereby many businesses face immense hardship. The goal of this research is to explore how Gauteng township entrepreneurs interpret the impact of socio-cultural factors on their entrepreneurial success journeys and the meaning they attach to their success within specific township contexts. A qualitative case study approach using narrative enquiry anchors the study. It involved interviews with six entrepreneurs who have lived in and own Gauteng township-based businesses. Social network theory is the main theory I used for understanding this phenomenon. Socio-cultural factors identified, which were equated to social networks, comprised families, friends, reference groups, social media, culture, religion, political history and other social factors. The findings indicate that socio-cultural factors are effective social networks when they facilitate entrepreneurs’ access to information, skills, networks, finance and markets. However, they negatively impact entrepreneurial success when they engender social exclusion, decay in the social moral fibre, crime and corruption. Surprising findings reveal that some entrepreneurs attach greater value to the role of African culture and religion than was originally assumed. The uniqueness of the study is in its methodological approach of using storytelling as a tool to unravel the impact of socio-cultural factors on each participant’s entrepreneurial success journey. Applying social network analysis tools also uncovered additional benefits of social networks, including legacy creation, the formation of identity and the practical application of Ubuntu kinship values and indigenous knowledge systems (IKS). The research contributes to the body of research on entrepreneurship theoretically, methodologically and practically. This is done by establishing the relationship between socio-cultural factors and entrepreneurial success using the qualitative methodology and multiple case and narrative design. Practical lessons are also drawn about achieving entrepreneurial success in township settings that can be shared with stakeholders such as other entrepreneurs, entrepreneurship scholars, entrepreneurship development practitioners and policy makers. Business Management PhD (Entrepreneurship) Unrestricted Faculty of Economic And Management Sciences 2024-04-04T12:58:07Z 2024-04-04T12:58:07Z 2023 2023-04 Thesis * A2023 http://hdl.handle.net/2263/95437 en © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Entrepreneur Entrepreneurial success Social network theory Interpretive paradigm Entrepreneurship Township entrepreneurs Socio-cultural factors Narrating the role of socio-cultural factors in entrepreneurial success : a study of township entrepreneurs |
| title | Narrating the role of socio-cultural factors in entrepreneurial success : a study of township entrepreneurs |
| title_full | Narrating the role of socio-cultural factors in entrepreneurial success : a study of township entrepreneurs |
| title_fullStr | Narrating the role of socio-cultural factors in entrepreneurial success : a study of township entrepreneurs |
| title_full_unstemmed | Narrating the role of socio-cultural factors in entrepreneurial success : a study of township entrepreneurs |
| title_short | Narrating the role of socio-cultural factors in entrepreneurial success : a study of township entrepreneurs |
| title_sort | narrating the role of socio cultural factors in entrepreneurial success a study of township entrepreneurs |
| topic | UCTD Entrepreneur Entrepreneurial success Social network theory Interpretive paradigm Entrepreneurship Township entrepreneurs Socio-cultural factors |
| url | http://hdl.handle.net/2263/95437 |