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Consumer behaviour in green energy: The impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in South Africa
Dissertation (MBA)--University of Pretoria, 2023
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2024
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| _version_ | 1867613544503050240 |
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| access_status_str | Open Access |
| author2 | Verachia, Abdullah |
| author_browse | Verachia, Abdullah |
| author_facet | Verachia, Abdullah |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2023 |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/95569 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:50.174Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/95569 Consumer behaviour in green energy: The impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in South Africa Verachia, Abdullah Deysel, Pieter Consumer innovativeness Electric vehicle (EV) Green energy Prosocial behaviour Quantitative research Dissertation (MBA)--University of Pretoria, 2023 "The global concern regarding climate change and its impact on the environment has intensified as more of its harmful effects are registered all over the world. South Africa, and many other countries, have acknowledged the urgent need to address climate change through commitments towards reducing greenhouse gas emissions and lowering carbon footprints. One innovation, the electric vehicle or EV, has emerged as a sustainable solution that could play a crucial role in contributing to reducing carbon emissions through large-scale adoption. South Africa currently has a slow adoption rate of EVs, and this study set out to explore the adoption barriers, considering the unique context of the country’s energy crisis. The study measured consumer behaviour towards EV adoption through its relationship with green energy, prosocial behaviour, and perceived innovation characteristics and consumer innovativeness as defined through the diffusion of innovation theory. The results revealed that Relative Advantage and Trialability are important drivers towards creating a positive perception of EVs with consumers. The study acknowledges the importance of private sector and government involvement to accelerate the adoption of EVs and concludes with strategy recommendations for achieving the goals set for reducing carbon emissions within the South African transportation sector." pagibs2024 2024-04-16T08:36:07Z 2024-04-16T08:36:07Z 2024-04-17 2024-04-17 Mini Dissertation * A2024 http://hdl.handle.net/2263/95569 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Consumer innovativeness Electric vehicle (EV) Green energy Prosocial behaviour Quantitative research Consumer behaviour in green energy: The impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in South Africa |
| title | Consumer behaviour in green energy: The impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in South Africa |
| title_full | Consumer behaviour in green energy: The impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in South Africa |
| title_fullStr | Consumer behaviour in green energy: The impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in South Africa |
| title_full_unstemmed | Consumer behaviour in green energy: The impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in South Africa |
| title_short | Consumer behaviour in green energy: The impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in South Africa |
| title_sort | consumer behaviour in green energy the impact of green energy availability and prosocial behaviour on the technology adoption of electric vehicles in south africa |
| topic | Consumer innovativeness Electric vehicle (EV) Green energy Prosocial behaviour Quantitative research |
| url | http://hdl.handle.net/2263/95569 |