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An explorative study: Necessity, motivation and uncertainty – Enacting entrepreneurial hustle

Dissertation (MBA)--University of Pretoria, 2023

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Main Author: Jansen, Paul
Other Authors: Fourie, Alicia
Format: Thesis
Language:English
Published: University of Pretoria 2024
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access_status_str Open Access
author Jansen, Paul
author2 Fourie, Alicia
author_browse Fourie, Alicia
Jansen, Paul
author_facet Fourie, Alicia
Jansen, Paul
author_sort Jansen, Paul
collection Thesis
dc_rights_str_mv © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2023
format Thesis
id oai:repository.up.ac.za:2263/95587
institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:37:55.093Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2024
publishDateRange 2024
publishDateSort 2024
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/95587 An explorative study: Necessity, motivation and uncertainty – Enacting entrepreneurial hustle Jansen, Paul Fourie, Alicia Entrepreneurial hustle Informal sector Day labourers Qualitative research Dissertation (MBA)--University of Pretoria, 2023 Day labourers are a marginalised category of worker operating in the unregulated informal sector, which is characterised by high levels of competition and uncertainty. Day labourers are so-called necessity entrepreneurs who have largely been pushed into the informal sector due to structural economic factors. This qualitative study delved into the day labourer phenomenon in South Africa with a view of understanding why these individuals have chosen the entrepreneurial path, what opportunities and hurdles they face in looking for work and plying their respective trades. Drawing on data collected, the study revealed how these individuals employed various entrepreneurial strategies and tactics to make a living. From the analysis of the findings, three constructs emerged: the uncertain environment to which day labourers are constantly exposed; the motivational factors driving day labourers’ decision to become necessity entrepreneurs; and the pervasiveness of the entrepreneurial hustle as a catalyst for success. In many ways, the entrepreneurial hustle is the key to transitioning away from ‘push’ factors, which necessity entrepreneurs know only too well, towards ‘pull’ factors, which are more readily associated with opportunity-driven entrepreneurs. The study also enabled the formulation of a conceptual model showing how the economy (both formal and informal) and the environment (with its certainties and uncertainties) impact necessity entrepreneurs and how the entrepreneurial hustle assists to navigate the challenges that surround it. pagibs2024 2024-04-16T09:44:26Z 2024-04-16T09:44:26Z 2024-04-17 2024-04-17 Mini Dissertation * A2024 http://hdl.handle.net/2263/95587 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria
spellingShingle Entrepreneurial hustle
Informal sector
Day labourers
Qualitative research
Jansen, Paul
An explorative study: Necessity, motivation and uncertainty – Enacting entrepreneurial hustle
title An explorative study: Necessity, motivation and uncertainty – Enacting entrepreneurial hustle
title_full An explorative study: Necessity, motivation and uncertainty – Enacting entrepreneurial hustle
title_fullStr An explorative study: Necessity, motivation and uncertainty – Enacting entrepreneurial hustle
title_full_unstemmed An explorative study: Necessity, motivation and uncertainty – Enacting entrepreneurial hustle
title_short An explorative study: Necessity, motivation and uncertainty – Enacting entrepreneurial hustle
title_sort explorative study necessity motivation and uncertainty enacting entrepreneurial hustle
topic Entrepreneurial hustle
Informal sector
Day labourers
Qualitative research
url http://hdl.handle.net/2263/95587
work_keys_str_mv AT jansenpaul anexplorativestudynecessitymotivationanduncertaintyenactingentrepreneurialhustle
AT jansenpaul explorativestudynecessitymotivationanduncertaintyenactingentrepreneurialhustle