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Managing stakeholder communication in the Ghanaian telecommunication industry
Thesis (PhD (Communication Management))--University of Pretoria, 2022.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2024
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| _version_ | 1867613448837267456 |
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| access_status_str | Open Access |
| author2 | De Beer, Estelle |
| author_browse | De Beer, Estelle |
| author_facet | De Beer, Estelle |
| collection | Thesis |
| dc_rights_str_mv | © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Thesis (PhD (Communication Management))--University of Pretoria, 2022. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/95829 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:19.085Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/95829 Managing stakeholder communication in the Ghanaian telecommunication industry De Beer, Estelle Bandim, Abed-Nego Azumah UCTD Ghanaian telecommunication industry Stakeholder communication Telecommunications business National Communications Authority Thesis (PhD (Communication Management))--University of Pretoria, 2022. The telecommunications business in Ghana has grown rapidly during the previous three decades. Thus, it is critical to establish effective communication among key stakeholders and consumers. This study's main purpose is to design a strategic framework for managing consumer and stakeholder interest in Ghana's telecommunications industry. Pragmatic research philosophies were used to support quantitative and qualitative research methods. Inductive and deductive research methods were utilised to collect data from 421 respondents for analysis, interpretation, and discussion. Awareness raising, discourse, education, training, capacity development, relevant operational information, implementation and monitoring are important communication strategies. The study found that most consumers and key stakeholders are unaware of telecommunications interests. However, those few stakeholders aware of telecommunications interests claim the communication strategies are not well managed. National Communications Authority, telecommunications service providers, and the Ministry of Communications oversee telecommunications interests. A lack of effective communication resources, insufficient information, and poor service quality are some of the challenges key stakeholders and consumers face in managing communication interests. In addition to properly defined communication channels, regular interaction, the development and implementation of a communication plan, regular feedback, open and thorough engagement, and effective involvement of stakeholders and consumers in the formulation and implementation of communication policies, the findings revealed are means of improving communication interest. The study developed a strategic communication plan to be adopted by the key stakeholders and consumers. The study also employed theories that formed a solid foundation for the study. Communication Management PhD (Communication Management) Unrestricted Faculty of Economic And Management Sciences 2024-05-07T07:14:49Z 2024-05-07T07:14:49Z 2023-04 2022 Thesis * A2023 http://hdl.handle.net/2263/95829 en © 2021 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Ghanaian telecommunication industry Stakeholder communication Telecommunications business National Communications Authority Managing stakeholder communication in the Ghanaian telecommunication industry |
| title | Managing stakeholder communication in the Ghanaian telecommunication industry |
| title_full | Managing stakeholder communication in the Ghanaian telecommunication industry |
| title_fullStr | Managing stakeholder communication in the Ghanaian telecommunication industry |
| title_full_unstemmed | Managing stakeholder communication in the Ghanaian telecommunication industry |
| title_short | Managing stakeholder communication in the Ghanaian telecommunication industry |
| title_sort | managing stakeholder communication in the ghanaian telecommunication industry |
| topic | UCTD Ghanaian telecommunication industry Stakeholder communication Telecommunications business National Communications Authority |
| url | http://hdl.handle.net/2263/95829 |