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Effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes

Dissertation (MBA)--University of Pretoria, 2023

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Main Author: Myburgh, Yolande
Other Authors: Bussin, Mark
Format: Thesis
Language:English
Published: University of Pretoria 2024
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access_status_str Open Access
author Myburgh, Yolande
author2 Bussin, Mark
author_browse Bussin, Mark
Myburgh, Yolande
author_facet Bussin, Mark
Myburgh, Yolande
author_sort Myburgh, Yolande
collection Thesis
dc_rights_str_mv © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2023
format Thesis
id oai:repository.up.ac.za:2263/95888
institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:37:12.912Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2024
publishDateRange 2024
publishDateSort 2024
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/95888 Effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes Myburgh, Yolande Bussin, Mark Digital onboarding Newcomer proactive behaviours socialisation outcomes Newcomer socialisation Qualitative research Dissertation (MBA)--University of Pretoria, 2023 Purpose – The paper aims to firstly investigate whether digital onboarding impacts newcomer proactive behaviours. Secondly to investigate whether newcomer proactive behaviours remain positively related to socialisation outcomes despite the evolving workforce and work environment. The study aims to extend the literature on organisational socialisation through understanding the impact of digital onboarding. Design/methodology/approach – The paper used an exploratory study, based on interviews held with new employees, comprising both digitally onboarded and face to face onboarded employees. Findings – Based on a sample of 14 employees, the results indicated that digital onboarding has no notable effect on newcomer proactive behaviours, specifically information seeking, feedback seeking and general socialising. The study also found that newcomer proactivity remains positively related to socialisation outcomes. Specifically the findings show how information seeking, feedback seeking, and general socialising is related to role clarity, task mastery and social integration, respectively. Research limitations/implications – It may take time for proactive behaviours to become evident, therefore, researchers are encouraged to investigate the research questions by introducing a time lag between the behaviours and cognitions. Practical implications – The paper includes implication for organisational socialisation processes to test for newcomer proactivity during the recruitment process to ensure effective socialisation. Originality/value – This paper identifies an opportunity for organisations to leverage digital onboarding processes as part of their socialisation tactics and confirms that the change in workforce and environment has not displace existent knowledge of effectiveness of socialisation processes. pagibs2024 2024-05-10T08:55:50Z 2024-05-10T08:55:50Z 2024-04-17 2024-04-17 Mini Dissertation * A2024 http://hdl.handle.net/2263/95888 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria
spellingShingle Digital onboarding
Newcomer proactive behaviours
socialisation outcomes
Newcomer socialisation
Qualitative research
Myburgh, Yolande
Effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes
title Effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes
title_full Effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes
title_fullStr Effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes
title_full_unstemmed Effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes
title_short Effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes
title_sort effects of digital onboarding on newcomer proactivity behaviours and its impact on socialisation outcomes
topic Digital onboarding
Newcomer proactive behaviours
socialisation outcomes
Newcomer socialisation
Qualitative research
url http://hdl.handle.net/2263/95888
work_keys_str_mv AT myburghyolande effectsofdigitalonboardingonnewcomerproactivitybehavioursanditsimpactonsocialisationoutcomes