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Digital reintermediation: A strategic response to mitigate the proliferation of private labels in FMCG manufacturing sector

Dissertation (MPhil)--University of Pretoria, 2023

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Main Author: Kutumela, Ntswaki
Other Authors: Chipp, Kerry
Format: Thesis
Language:English
Published: University of Pretoria 2024
Subjects:
Reintermediation
Private label
Resource-based theory
E-commerce
Qualitative research
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Summary:Dissertation (MPhil)--University of Pretoria, 2023

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