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Digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets.
Dissertation (MPhil)--University of Pretoria, 2023
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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University of Pretoria
2024
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| _version_ | 1867613489308106752 |
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| access_status_str | Open Access |
| author | Manda, Dzudzanani |
| author2 | Chiba, Manoj |
| author_browse | Chiba, Manoj Manda, Dzudzanani |
| author_facet | Chiba, Manoj Manda, Dzudzanani |
| author_sort | Manda, Dzudzanani |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Dissertation (MPhil)--University of Pretoria, 2023 |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/96046 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:57.501Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/96046 Digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets. Manda, Dzudzanani Chiba, Manoj Digital transformation Internationalisation Multinational companies Emerging markets Qualitative research Dissertation (MPhil)--University of Pretoria, 2023 This study explores the transformative impact of digital technologies on traditional multinational corporations (MNCs) within the international business (IB) landscape. Focused on the specific context of MNCs entering emerging markets (EMs), the research employs the OLI (Ownership-Location-Internalization) eclectic paradigm theoretical framework. This framework serves as a lens through which to examine the applicability and distinctions of the OLI model in the face of the profound changes wrought by digitalization. The study, conducted through a qualitative narrative inquiry, utilizes semi-structured interviews as a primary data collection method. Employing triangulation with primary data collected using semi-structured interviews, the research seeks to contribute new insights to the understanding of how traditional MNCs navigate the challenges and opportunities presented by digital transformation in their internationalisation strategies entering EMs. pagibs2024 2024-05-17T11:22:05Z 2024-05-17T11:22:05Z 2024-04-17 2024-04-17 Mini Dissertation * A2024 http://hdl.handle.net/2263/96046 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Digital transformation Internationalisation Multinational companies Emerging markets Qualitative research Manda, Dzudzanani Digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets. |
| title | Digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets. |
| title_full | Digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets. |
| title_fullStr | Digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets. |
| title_full_unstemmed | Digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets. |
| title_short | Digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets. |
| title_sort | digitalisation and internationalisation strategies of traditional multinational corporations into emerging markets |
| topic | Digital transformation Internationalisation Multinational companies Emerging markets Qualitative research |
| url | http://hdl.handle.net/2263/96046 |
| work_keys_str_mv | AT mandadzudzanani digitalisationandinternationalisationstrategiesoftraditionalmultinationalcorporationsintoemergingmarkets |