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The antecedents of Generation Z consumers’ saving behaviour in South Africa
Dissertation (MPhil)--University of Pretoria, 2023
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2024
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| _version_ | 1867613465040912384 |
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| access_status_str | Open Access |
| author | Mathenje, Lebogang |
| author2 | Olivier, Johan |
| author_browse | Mathenje, Lebogang Olivier, Johan |
| author_facet | Olivier, Johan Mathenje, Lebogang |
| author_sort | Mathenje, Lebogang |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Dissertation (MPhil)--University of Pretoria, 2023 |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/96141 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:34.553Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/96141 The antecedents of Generation Z consumers’ saving behaviour in South Africa Mathenje, Lebogang Olivier, Johan Theory of planned behaviour Generation Z Gen Z Savings behaviour Quantitative research Dissertation (MPhil)--University of Pretoria, 2023 Focusing on Generation Z as a unique demographic group, this study tested their savings-related behavioural patterns using the Theory of Planned Behaviour. The study highlighted the Theory of Planned Behaviour as a well-established and extensively critiqued framework for understanding attitudes, subjective norms, perceived behavioural control, and intentions in relation to a specific behaviour. The research employed a quantitative approach, utilising data collected from a subset of individuals who completed an online survey. The participants of the study were situated in Tshwane. A total of 141 respondents participated in the survey, contributing in varying degrees to an online questionnaire distributed via Google Forms. The data was processed using IBM Statistical Package for Social Sciences v 19 and Smartpls 4.0 software. Although the influence of subjective norms and intention on the savings behaviour of Generation Z participants was determined to be statistically insignificant, it was observed that attitudes and perceived behavioural control exhibited positive relationships. In terms of theory, this meant that the evidence could not fully support all the hypotheses. This outcome is however not an anomaly as other studies have also shown variation, an outcome which the theory’s progenitor has dealt with in published works to demonstrate resilience of the theory of planned behaviour. The study contributes to the seminal work by demonstrating its continued relevance in behavioural choices and outcomes. In practical terms, the study presents findings which challenge policymakers and business to intervene. Here is a demographic with positive indicators on behaviours and attitudes, yet they are also constrained in how much they can save due to economic factors such as low income and high living expenses. Generation Z members reflect positive indicators on the model constructs; these indicators require support from policymakers and business. pagibs2024 2024-05-22T07:08:51Z 2024-05-22T07:08:51Z 2024-04-17 2024-04-17 Mini Dissertation * A2024 http://hdl.handle.net/2263/96141 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Theory of planned behaviour Generation Z Gen Z Savings behaviour Quantitative research Mathenje, Lebogang The antecedents of Generation Z consumers’ saving behaviour in South Africa |
| title | The antecedents of Generation Z consumers’ saving behaviour in South Africa |
| title_full | The antecedents of Generation Z consumers’ saving behaviour in South Africa |
| title_fullStr | The antecedents of Generation Z consumers’ saving behaviour in South Africa |
| title_full_unstemmed | The antecedents of Generation Z consumers’ saving behaviour in South Africa |
| title_short | The antecedents of Generation Z consumers’ saving behaviour in South Africa |
| title_sort | antecedents of generation z consumers saving behaviour in south africa |
| topic | Theory of planned behaviour Generation Z Gen Z Savings behaviour Quantitative research |
| url | http://hdl.handle.net/2263/96141 |
| work_keys_str_mv | AT mathenjelebogang theantecedentsofgenerationzconsumerssavingbehaviourinsouthafrica AT mathenjelebogang antecedentsofgenerationzconsumerssavingbehaviourinsouthafrica |