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Investigating zero waste behaviours amongst South African consumers
Thesis (PhD (Marketing Management))--University of Pretoria, 2024.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2024
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| _version_ | 1867613705194176512 |
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| access_status_str | Open Access |
| author2 | Wiese, Melanie |
| author_browse | Wiese, Melanie |
| author_facet | Wiese, Melanie |
| collection | Thesis |
| dc_rights_str_mv | © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Thesis (PhD (Marketing Management))--University of Pretoria, 2024. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/97045 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:23.116Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/97045 Investigating zero waste behaviours amongst South African consumers Wiese, Melanie odiabotha@gmail.com Humbani, Michael Botha, Euodia Isabella Sustainable Development Goals (SDGs) Zero waste Green gap Transformative consumer research Theory of planned behaviour Status consumption conspicuous consumption Segmentation Analytical hierarchy process UCTD Thesis (PhD (Marketing Management))--University of Pretoria, 2024. This article-based PhD study investigates zero waste (ZW) behaviours amongst South African consumers. The study takes a 5R approach to studying ZW, meaning ZW is defined as consisting of five dimensions namely refuse (consumers refuse what they do not need), reduce (consumers reduce their consumption), reuse (consumers use reusable, refillable, rechargeable alternatives), recycle and rot (compost). Specifically, article 1 uses the original theory of planned behaviour (TPB) to investigate whether attitudes and subjective norms affect consumers’ intention to adopt ZW behaviours (ZW behavioural intent). The moderating role of perceived behavioural control and socio-demographic influences are also investigated. Article 2 investigates whether conspicuous consumption and status consumption that takes place on social media, can strengthen the relationship between ZW intentions and ZW behaviours, and consequently help close the attitude-intention-behaviour gap (the green gap) that often exists with regard to sustainable behaviours. Article 3 clusters or segments consumers according to their ZW behaviours to suggest targeted marketing strategies for each segment. The rationale for the study is strongly influenced by the United Nations’ (UN) sustainable development goals (SDGs) and the need for transformative consumer research (TCR). Statistical analyses used include SEM and multigroup SEM analyses (articles 1 and 2), a two-step cluster analysis and application of the analytical hierarchy process (AHP)(article 3). Marketing Management PhD (Marketing Management) Unrestricted Faculty of Economic And Management Sciences SDG-06: Clean water and sanitation SDG-08: Decent work and economic growth SDG-11: Sustainable cities and communities SDG-12: Responsible consumption and production SDG-13: Climate action SDG-14: Life below water SDG-15: Life on land 2024-07-15T13:55:59Z 2024-07-15T13:55:59Z 2024-09 2024-07 Thesis * S2024 http://hdl.handle.net/2263/97045 DOI: https://doi.org/10.25403/UPresearchdata.26300551.v1 https://doi.org/10.25403/UPresearchdata.26300551 en © 2023 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Sustainable Development Goals (SDGs) Zero waste Green gap Transformative consumer research Theory of planned behaviour Status consumption conspicuous consumption Segmentation Analytical hierarchy process UCTD Investigating zero waste behaviours amongst South African consumers |
| title | Investigating zero waste behaviours amongst South African consumers |
| title_full | Investigating zero waste behaviours amongst South African consumers |
| title_fullStr | Investigating zero waste behaviours amongst South African consumers |
| title_full_unstemmed | Investigating zero waste behaviours amongst South African consumers |
| title_short | Investigating zero waste behaviours amongst South African consumers |
| title_sort | investigating zero waste behaviours amongst south african consumers |
| topic | Sustainable Development Goals (SDGs) Zero waste Green gap Transformative consumer research Theory of planned behaviour Status consumption conspicuous consumption Segmentation Analytical hierarchy process UCTD |
| url | http://hdl.handle.net/2263/97045 https://doi.org/10.25403/UPresearchdata.26300551 |