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A study of the antecedents of purchase intent at the Endler Concert Series
Thesis (MMus)-- Stellenbosch University, 2018.
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| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2018
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| _version_ | 1867613995466227712 |
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| access_status_str | Open Access |
| author | Boonzaaier, Kristi |
| author2 | Roosenschoon, Hans |
| author_browse | Boonzaaier, Kristi Roosenschoon, Hans |
| author_facet | Roosenschoon, Hans Boonzaaier, Kristi |
| author_sort | Boonzaaier, Kristi |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MMus)-- Stellenbosch University, 2018. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/103454 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:45:00.328Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/103454 A study of the antecedents of purchase intent at the Endler Concert Series Boonzaaier, Kristi Roosenschoon, Hans Schonken, Antoni Theron, Edwin Stellenbosch University. Faculty of Arts and Social Science. Dept. of Music. UCTD Consumers -- Research Concerts Music trade -- South Africa Thesis (MMus)-- Stellenbosch University, 2018. ENGLISH ABSTRACT: Globally, the performing arts industry, and in particular the classical music performing arts industry, is challenged to maintain and grow audience attendance. The Endler Concert Series, a classical music performance platform situated within the domain of Stellenbosch University, is no exception. Within this context, consumer research is a powerful tool with which to engage with existing and potential audience members, and understanding purchase intent is a key component of managing relationship marketing. However, no study into purchase intent has ocurred within the Endler Concert Series; following on this, therefore, five antecedents of purchase intent (awareness, communication, satisfaction, trust, and value) are tested within the Endler Concert Series by means of a questionnaire, after which the findings are evaluated and discussed. AFRIKAANSE OPSOMMING: Wêreldwyd word die uitvoerende kunste, en verál die klassieke musiekindustrie, gekonfronteer met die uitdaging om gehore te bou en te behou. Die Endler-Konsertreeks, ‘n klassieke musiekuitvoering-platform wat gesitueer is in die Universiteit Stellenbosch, is geen uitsondering nie. Binne hierdie konteks kan verbruikersnavorsings toegepas word om op produktiewe maniere met bestaande en potensiële gehoorlede om te gaan, en koopintensie vorm ‘n belangrike komponent hiervan. Binne die Endler-Konsertreeks is geen studie oor koopintensie vantevore onderneem nie, maar in hierdie tesis word vyf antesedente van koopintensie getoets deur middel van vraelyste, waarna bevindinge geëvalueer en bespreek word. Masters 2018-02-23T11:29:53Z 2018-04-09T06:57:16Z 2018-02-23T11:29:53Z 2018-04-09T06:57:16Z 2018-03 Thesis http://hdl.handle.net/10019.1/103454 en_ZA Stellenbosch University 60 pages : illustrations, policy, audio, statitics audio/mp3 audio/mp3 audio/mp3 audio/mp3 audio/mp3 audio/mp3 video/mp4v-es application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | UCTD Consumers -- Research Concerts Music trade -- South Africa Boonzaaier, Kristi A study of the antecedents of purchase intent at the Endler Concert Series |
| title | A study of the antecedents of purchase intent at the Endler Concert Series |
| title_full | A study of the antecedents of purchase intent at the Endler Concert Series |
| title_fullStr | A study of the antecedents of purchase intent at the Endler Concert Series |
| title_full_unstemmed | A study of the antecedents of purchase intent at the Endler Concert Series |
| title_short | A study of the antecedents of purchase intent at the Endler Concert Series |
| title_sort | study of the antecedents of purchase intent at the endler concert series |
| topic | UCTD Consumers -- Research Concerts Music trade -- South Africa |
| url | http://hdl.handle.net/10019.1/103454 |
| work_keys_str_mv | AT boonzaaierkristi astudyoftheantecedentsofpurchaseintentattheendlerconcertseries AT boonzaaierkristi studyoftheantecedentsofpurchaseintentattheendlerconcertseries |