O’Keeffe, G. A., & Pentz, C. D. (2019). The role of anthropomorphism and authenticity in value creation: The case of artisanal luxury brands. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
O’Keeffe, Georgina Alexis, and C. D. Pentz. The Role of Anthropomorphism and Authenticity in Value Creation: The Case of Artisanal Luxury Brands. Stellenbosch : Stellenbosch University, 2019.
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MLA (9th ed.) Citation
O’Keeffe, Georgina Alexis, and C. D. Pentz. The Role of Anthropomorphism and Authenticity in Value Creation: The Case of Artisanal Luxury Brands. Stellenbosch : Stellenbosch University, 2019.
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Warning: These citations may not always be 100% accurate.