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The role of anthropomorphism and authenticity in value creation : the case of artisanal luxury brands

Thesis (MCom)--Stellenbosch University, 2019.

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Bibliographic Details
Main Author:	O’Keeffe, Georgina Alexis
Other Authors:	Pentz, C. D.
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2019
Subjects:	Brand authenticity > South Africa Brand name products > South Africa Craft gin > South Africa Anthropomorphism > South Africa Value > Social aspects > South Africa Value > Economic aspects > South Africa Generation Y > South Africa UCTD
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Internet

http://hdl.handle.net/10019.1/105910