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The Bass diffusion model for communication technology globally and the economic factors that influence it
Thesis (MCom)--Stellenbosch University, 2019.
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| Other Authors: | |
| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2019
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| _version_ | 1867613764925259776 |
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| access_status_str | Open Access |
| author | Boucher, Bradley |
| author2 | Rankin, Neil |
| author_browse | Boucher, Bradley Rankin, Neil |
| author_facet | Rankin, Neil Boucher, Bradley |
| author_sort | Boucher, Bradley |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MCom)--Stellenbosch University, 2019. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/106166 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:41:20.497Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/106166 The Bass diffusion model for communication technology globally and the economic factors that influence it Boucher, Bradley Rankin, Neil Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Economics. Cell phones -- Use studies Smartphones -- Use studies Communication and technology Diffusion of innovations UCTD Thesis (MCom)--Stellenbosch University, 2019. ENGLISH SUMMARY : Globally over the period 1995 to 2015 there has been an increase in the everyday use of mobile phones and the associated technologies that come with it, but this has led to a digital divide in skill and access levels to these technologies between developed and developing countries. This paper looks to expand on previous research as to the cause and pattern of the adoption rates for mobile users which is used to provide people with access to cellular technologies such as mobile voice communications, sms and internet services. A view of the adoption rate of internet usage will also be analysed in order to have a secondary technology to compare against. It was found that the percentage of the total population that is older than 14 increases the rate of adoption and generational changes in the underlying technology led to a decrease in adoption rates. It was also found that while the wealth of a country is useful for predicting the initial level of adoption rates, it was a poor predictor with regards to year on year changes in adoption rates. AFRIKAANSE OPSOMMING : Geen opsomming beskikbaar. Masters 2019-02-26T09:56:13Z 2019-04-17T08:32:02Z 2019-02-26T09:56:13Z 2019-04-17T08:32:02Z 2019-04 Thesis http://hdl.handle.net/10019.1/106166 en_ZA Stellenbosch University [v], 60 pages ; illustrations, includes annexure application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Cell phones -- Use studies Smartphones -- Use studies Communication and technology Diffusion of innovations UCTD Boucher, Bradley The Bass diffusion model for communication technology globally and the economic factors that influence it |
| title | The Bass diffusion model for communication technology globally and the economic factors that influence it |
| title_full | The Bass diffusion model for communication technology globally and the economic factors that influence it |
| title_fullStr | The Bass diffusion model for communication technology globally and the economic factors that influence it |
| title_full_unstemmed | The Bass diffusion model for communication technology globally and the economic factors that influence it |
| title_short | The Bass diffusion model for communication technology globally and the economic factors that influence it |
| title_sort | bass diffusion model for communication technology globally and the economic factors that influence it |
| topic | Cell phones -- Use studies Smartphones -- Use studies Communication and technology Diffusion of innovations UCTD |
| url | http://hdl.handle.net/10019.1/106166 |
| work_keys_str_mv | AT boucherbradley thebassdiffusionmodelforcommunicationtechnologygloballyandtheeconomicfactorsthatinfluenceit AT boucherbradley bassdiffusionmodelforcommunicationtechnologygloballyandtheeconomicfactorsthatinfluenceit |