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An investigation into consumer buying behaviour of alcoholic beverages in specialist retailer outlets in South Africa

Thesis (MCom)--Stellenbosch University, 2019.

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Bibliographic Details
Main Author:	Vigario, Deborah
Other Authors:	Nel, Hannelie
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2019
Subjects:	Alcoholic beverage industry > South Africa Alcoholic beverages > Marketing > South Africa Alcoholic beverages > Purchasing > South Africa Consumer behavior > South Africa Market share > South Africa UCTD
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Internet

http://hdl.handle.net/10019.1/107287